{"id":74194,"date":"2006-07-17T18:57:14","date_gmt":"2006-07-17T16:57:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-mccanna-z-jane-fonda\/"},"modified":"2006-07-17T18:57:14","modified_gmt":"2006-07-17T16:57:14","slug":"nowa-kampania-mccanna-z-jane-fonda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-mccanna-z-jane-fonda.html","title":{"rendered":"Nowa kampania McCanna z Jane Fond\u0105"},"content":{"rendered":"<p>Kampania pod has\u0142em &#8216;Wap\u0144 to przysz\u0142o\u015b\u0107 mojej sk\u00f3ry&#8217; ruszy\u0142a w tym miesi\u0105cu. Obj\u0119\u0142a czasopisma kobiece, m.in. Tw\u00f3j Styl, Gal\u0119, Viv\u0119, Zwierciad\u0142o, Przyjaci\u00f3\u0142k\u0119, oraz telewizj\u0119: TVP, TVN, Polsat Media, AT Media. W 30-sekundowym spocie telewizyjnym, emitowanym od 10 lipca, wyst\u0119puje nowa ambasadorka L&#8217;Oreal Paris 68-letnia Jane Fonda. <\/p>\n<p>Celem kampanii jest poinformowanie konsumentek o nowym kremie przeciwzmarszczkowym, opracowanym specjalnie dla kobiet powy\u017cej 55 roku \u017cycia. <\/p>\n<p>Kampania mediowa jest wspierana licznymi materia\u0142ami BTL w miejscach sprzeda\u017cy.<\/p>\n<p>Nad adaptacj\u0105 pracowa\u0142 team kreatywny McCann Erickson Polska: Piotr Cedzy\u0144ski (senior copywriter), Wojtek Szpor (senior art director), S\u0142awek M\u0142ynarczyk (senior copywriter).<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa McCann Erickson Polska opracowa\u0142a adaptacj\u0119 mi\u0119dzynarodowej kampanii reklamowej nowego produktu  L&#8217;Oreal Paris Dermo-Expertise &#8211; kremu AGE Re-Perfect Pro-Calcium.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-74194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74194"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74194\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}