{"id":73917,"date":"2006-07-26T06:00:00","date_gmt":"2006-07-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mpg-intelligencje-bada-rynek-telewizyjny\/"},"modified":"2006-07-26T06:00:00","modified_gmt":"2006-07-26T04:00:00","slug":"mpg-intelligencje-bada-rynek-telewizyjny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/mpg-intelligencje-bada-rynek-telewizyjny.html","title":{"rendered":"MPG Intelligencje bada rynek telewizyjny"},"content":{"rendered":"<p><P>przeprowadzonego przez MPG Intelligence w dziewi\u0119ciu krajach (USA, Wielka Brytania, Francja, Hiszpania, W\u0142ochy, Portugalia, Polska, Meksyk).<\/P><br \/>\n<P>&#8211; Badanie dowodzi m.in, \u017ce globalny przemys\u0142 telewizyjny ma wiele wyzwa\u0144 zwi\u0105zanych z nowymi technologiami, kt\u00f3re zdaj\u0105 si\u0119 zagra\u017ca\u0107 tradycyjnej zale\u017cno\u015bci tego medium od dochod\u00f3w z emisji reklam &#8211; argumentuj\u0105 autorzy w komunikacie prasowym.<\/P><br \/>\n<P>&#8211; Z drugiej strony, nowe modele p\u0142atnej telewizji oraz telewizji &#8222;na \u017c\u0105danie&#8221;, otwieraj\u0105 mo\u017cliwo\u015bci generowania dochod\u00f3w z innych \u017ar\u00f3de\u0142. Telewizja, z medium &#8222;zimnego&#8221;, na kt\u00f3re publiczno\u015b\u0107 reaguje biernie lub pasywnie, nie maj\u0105c \u017cadnej kontroli nad przekazem i zawarto\u015bci\u0105 tego co ogl\u0105daj\u0105, b\u0119dzie szybko ewoluowa\u0107 w kierunku medium \u017cywego, na kt\u00f3rego przekaz, a tak\u017ce przychody, widz ma aktywny wp\u0142yw &#8211; napisano w komunikacie MPG. <\/P><br \/>\n<P>Prace nad podsumowaniem wynik\u00f3w badania &#8222;Future of TV&#8221; zako\u0144cz\u0105 si\u0119 w pa\u017adzierniku br. i wtedy te\u017c dost\u0119pne b\u0119d\u0105 pe\u0142ne wnioski. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rynek telewizyjny zmienia si\u0119 znacznie dynamiczniej ni\u017c rynek innych medi\u00f3w &#8211; wynika z badania &quot;Future of TV&quot;&#8230;","protected":false},"author":1,"featured_media":73918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-73917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73917"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73918"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}