{"id":73870,"date":"2006-07-27T06:00:00","date_gmt":"2006-07-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-po-radosnej-stronie-zycia\/"},"modified":"2006-07-27T06:00:00","modified_gmt":"2006-07-27T04:00:00","slug":"coca-cola-po-radosnej-stronie-zycia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coca-cola-po-radosnej-stronie-zycia.html","title":{"rendered":"Coca-Cola po radosnej stronie \u017cycia"},"content":{"rendered":"<p><P>mi\u0119dzynarodowej kampanii o nazwie &#8222;Coke Side of Life&#8221;. <\/P><br \/>\n<P>Kampania podzielono na trzy etapy: Zauroczenie, czyli magia smaku (Romance Coke, the liquid), Rozkochanie, czyli g\u0142\u0119bia warto\u015bci (Celebrate Coke&#8217;s brand values) i Przeznaczenie, czyli miejsce w sercu (Demonstrate Coke&#8217;s role in our lives).<\/P><br \/>\n<P>Pierwszy z nich zainaugorowa\u0142 45-sekundowy spot &#8222;Happiness Factory&#8221;, emitowany w TVN, TVN7 i Polsacie, kinach i internecie.<\/P><br \/>\n<P>Za adaptacj\u0119 spotu odpowiada agencja Publicis, media zaplanowa\u0142 i kupi\u0142 dom mediowy Starcom. Dzia\u0142ania public relations dla marki prowadzi agencji TFC, przygotowaniem serwisu icoke.pl zaj\u0119\u0142a si\u0119 firma K2 Internet.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola rozpocz\u0119\u0142a kampani\u0119 &quot;Witaj po radosnej stronie \u017cycia. Coca-Cola&quot;, b\u0119d\u0105c\u0105 integraln\u0105 cz\u0119\u015bci\u0105&#8230;","protected":false},"author":1,"featured_media":73871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-73870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73870"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73871"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}