{"id":73855,"date":"2006-07-27T06:00:00","date_gmt":"2006-07-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/briefindex-rosnie\/"},"modified":"2006-07-27T06:00:00","modified_gmt":"2006-07-27T04:00:00","slug":"briefindex-rosnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/briefindex-rosnie.html","title":{"rendered":"BriefIndex ro\u015bnie"},"content":{"rendered":"<p><P>wynosi 75,00 punkt\u00f3w &#8211; wynika z badania przeprowadzonego przez MillwardBrown SMG\/KRC na zlecenie miesi\u0119cznika Brief.<\/P><br \/>\n<P>Zdaniem autor\u00f3w badania utrzymuj\u0105cy si\u0119 od kilku miesi\u0119cy wysoki wska\u017anik to efekt optymistycznej oceny rynku medi\u00f3w i reklamy. 73 proc. respondent\u00f3w uwa\u017ca obecn\u0105 sytuacj\u0119 za dobr\u0105, a 11 proc. za bardzo dobr\u0105. Tylko 1 proc. badanych uwa\u017ca obecn\u0105 sytuacj\u0119 za z\u0142\u0105 i bardzo z\u0142\u0105. <\/P><br \/>\n<P>63 proc. badanych oceni\u0142o, \u017ce obecnie firmy nastawione s\u0105 na rozw\u00f3j. Respondenci m\u00f3wili o spadaj\u0105cej na rynku konkurencji (o 8 proc. w por\u00f3wnaniu z poprzedni\u0105 fal\u0105) oraz o tym, \u017ce firmy coraz ch\u0119tniej nastawione s\u0105 na redukcj\u0119 koszt\u00f3w (o 14 proc. w por\u00f3wnaniu z poprzedni\u0105 fal\u0105). Jednocze\u015bnie respondenci uwa\u017caj\u0105, \u017ce w ci\u0105gu najbli\u017cszych 3 miesi\u0119cy sytuacja na rynku medi\u00f3w i reklamy nie ulegnie zmianie. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"BriefIndex, wska\u017anik koniunktury na rynku komunikacji marketingowej, wzr\u00f3s\u0142 o 0,75 punkty i obecnie&#8230;","protected":false},"author":1,"featured_media":73856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-73855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73855"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73856"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}