{"id":73725,"date":"2006-07-31T15:49:21","date_gmt":"2006-07-31T13:49:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/multimedia-z-kampania-wizerunkowa\/"},"modified":"2006-07-31T15:49:21","modified_gmt":"2006-07-31T13:49:21","slug":"multimedia-z-kampania-wizerunkowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/multimedia-z-kampania-wizerunkowa.html","title":{"rendered":"Multimedia z kampani\u0105 wizerunkow\u0105"},"content":{"rendered":"

Dzia\u0142ania reklamowe skierowane s\u0105 do dw\u00f3ch grup docelowych: lider\u00f3w opinii oraz inwestor\u00f3w. <\/p>\n

Kampania rozpoczyna si\u0119 w sierpniu i trwa\u0107 b\u0119dzie do listopada. Swoim zasi\u0119giem obejmie: outdoor (no\u015bniki 6×3 w 8 miastach), telewizj\u0119 (TVP, TVN, TVN24 i stacje tematyczne), pras\u0119 og\u00f3lnopolsk\u0105 (Gazeta Wyborcza, Rzeczpospolita, Dziennik, Puls Biznesu, Parkiet, Polityka, Wprost i Newsweek) oraz Internet.<\/p>\n

Kreacj\u0119 kampanii przygotowa\u0142a firma E.P. Creative Services. Za plaowanie i zakup medi\u00f3w odpowiada PanMedia Western. Badania efektywno\u015bci kampanii przeprowadzi\u0142a PBS DGA.<\/p>\n","protected":false},"excerpt":{"rendered":"Multimedia Polska rozpocz\u0119\u0142a kampani\u0119 wizerunkow\u0105 pod has\u0142em ‘Standardy przysz\u0142o\u015bci’, poprzedzaj\u0105c\u0105 wej\u015bcie sp\u00f3\u0142ki na Gie\u0142d\u0119 Papier\u00f3w Warto\u015bciowych. Jej celem jest przedstawienie operatora jako firmy nowoczesnej, dynamicznej i atrakcyjnej dla potencjalnych inwestor\u00f3w.","protected":false},"author":1,"featured_media":73726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-73725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73725"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73726"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}