{"id":73660,"date":"2006-08-02T06:00:00","date_gmt":"2006-08-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-dla-pah\/"},"modified":"2006-08-02T06:00:00","modified_gmt":"2006-08-02T04:00:00","slug":"saatchi-saatchi-dla-pah","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saatchi-saatchi-dla-pah.html","title":{"rendered":"Saatchi &amp; Saatchi dla PAH"},"content":{"rendered":"<p>Akcja, kt\u00f3ra b\u0119dzie mia\u0142a miejsce w sierpniu jest skierowana do ca\u0142ego spo\u0142ecze\u0144stwa polskiego z naciskiem na grup\u0119 os\u00f3b w wieku 20 &#8211; 40 lat. Kampania &#8222;Woda&#8221; obejmie stacje telewizyjne, radiowe, pras\u0119, kina oraz internet.<BR><BR>Kampani\u0119 telewizyjn\u0105 zrealizuj\u0105 kana\u0142y: Discovery Channel, Animal Planet, National Geographic, Club, Europa Europa, AXN, Romantica, VH1, Planete, TV4. W ramach kampanii prasowej layouty b\u0119d\u0105 ukazywa\u0142y si\u0119 w nast\u0119puj\u0105cych tytu\u0142ach: Puls Biznesu, Rzeczpospolita, Fakt, Dziennik, Fluid, Wprost, Kropka TV, Przyjaci\u00f3\u0142ka, Przyjaci\u00f3\u0142ka Sukces, Cinema, Gala, Rodzice, Dziecko, Poradnik Domowy, Polityka, Forum oraz \u017bycie Warszawy. <BR><BR>Spoty b\u0119d\u0105 emitowane w nast\u0119puj\u0105cych stacjach radiowych: Radio P\u00f3\u0142noc Koszalin, Radio PR Olsztyn, Radio PR Lublin, Radio Piotrk\u00f3w, Radio Akadera Bia\u0142ystok i Radio PR Rzesz\u00f3w. Internauci znajd\u0105 informacje o kampanii na stronie <A href=\"http:\/\/www.wodapitna.pl\">www.wodapitna.pl<\/A> oraz na stronach nale\u017c\u0105cych do sieci ARBOmedia i Ad.net. <BR><BR>W ramach kampanii b\u0119d\u0105 tak\u017ce rozprowadzane opaski fundraisingowe na r\u0119k\u0119 z has\u0142em &#8222;Zbieram wod\u0119&#8221;. Informacje o mo\u017cliwo\u015bci zakupu bransoletki znajd\u0105 si\u0119 na plakatach w sieciach sklep\u00f3w EMPiK oraz w restauracjach Pizza Hut. W tych punktach znajd\u0105 si\u0119 te\u017c specjalne displaye z opaskami.<BR><BR>Za planowanie i zakup medi\u00f3w odpowiedzialny by\u0142 dom mediowy Zenith Optimedia przy wsp\u00f3\u0142pracy z Polsk\u0105 Akcj\u0105 Humanitarn\u0105.<BR><\/p>\n","protected":false},"excerpt":{"rendered":"Saatchi &amp; Saatchi przygotowa\u0142a dla Polskiej Akcji Humanitarnej III edycj\u0119 kampanii &quot;Woda&quot;, kt\u00f3rej celem jest zbi\u00f3rka pieni\u0119dzy na zapewnienie dost\u0119pu do wody pitnej w Afryce i Azji.","protected":false},"author":1,"featured_media":73661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-73660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73660"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73661"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}