{"id":73540,"date":"2006-08-04T06:00:00","date_gmt":"2006-08-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prowadzisz-badz-trzezwy\/"},"modified":"2006-08-04T06:00:00","modified_gmt":"2006-08-04T04:00:00","slug":"prowadzisz-badz-trzezwy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/prowadzisz-badz-trzezwy.html","title":{"rendered":"Prowadzisz? B\u0105d\u017a trze\u017awy!"},"content":{"rendered":"<p>Jej celem jest promowanie odpowiedzialnej postawy w\u015br\u00f3d kierowc\u00f3w, a zw\u0142aszcza w\u015br\u00f3d tych, kt\u00f3rzy dopuszczaj\u0105 si\u0119 prowadzenia pojazdu w stanie nietrze\u017awym.<BR><BR>Jest to 6. edycja kampanii prowadzonej od 1999 roku w ramach akcji Trze\u017awo\u015b\u0107. W kampanii zostan\u0105 wykorzystane telewizja, prasa, radio i outdoor &#8211; billboardy, citylighty i autobusy.<BR><BR>Akcja nie jest kierowana jedynie do kierowc\u00f3w, ale r\u00f3wnie\u017c do os\u00f3b, kt\u00f3re jako pasa\u017cerowie przyzwalaj\u0105 na tego typu sytuacje. <BR><BR>W celu stworzenia trafnego przekazu kreatywnego (przemawiaj\u0105cego do swiadomo\u015bci kierowc\u00f3w) &#8211; od lutego do kwietnia tego roku przeprowadzone zosta\u0142y badania ankietowe (pr\u00f3ba: 800 respondent\u00f3w) w\u015br\u00f3d kieruj\u0105cych pojazdami pod wp\u0142ywem alkoholu.<BR><\/p>\n","protected":false},"excerpt":{"rendered":"Wraz z pocz\u0105tkiem sierpnia ruszy\u0142a akcja spo\u0142eczna &quot;Prowadz\u0119-jestem trze\u017awy&quot;.","protected":false},"author":1,"featured_media":73541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-73540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=73540"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/73540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/73541"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=73540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=73540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=73540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}