{"id":72849,"date":"2006-08-24T06:00:00","date_gmt":"2006-08-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spike-lee-zareklamuje-oscary\/"},"modified":"2006-08-24T06:00:00","modified_gmt":"2006-08-24T04:00:00","slug":"spike-lee-zareklamuje-oscary","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/spike-lee-zareklamuje-oscary.html","title":{"rendered":"Spike Lee zareklamuje Oscary"},"content":{"rendered":"<p><P>Ameryka\u0144ska Akademia Filmowa potwierdzi\u0142a, \u017ce podpisa\u0142a z re\u017cyserem umow\u0119. Beth Harris, dyrektor marketingu Akademii, powiedzia\u0142a, \u017ce b\u0119dzie to pierwsza kampania promuj\u0105ca relacj\u0119 telewizyjn\u0105 z rozdania nagr\u00f3d, kt\u00f3r\u0105 w ca\u0142o\u015bci przygotuje tradycyjna agencja reklamowa, TBWAChiatDay z Playa del Rey w Kalifornii.<\/P><br \/>\n<P>Agencja przez ostatnie trzy lata kierowa\u0142a dzia\u0142em marketingu wewn\u0119trznego Akademii. &#8211; Marketing wok\u00f3\u0142 Oscar\u00f3w ewoluowa\u0142 przez ostatnie lata &#8211; stwierdzi\u0142a Harris. &#8211; Chcieli\u015bmy poszerzy\u0107 pole naszego dzia\u0142ania. Zacz\u0119li\u015bmy wi\u0119c szuka\u0107 agencji poza sieci\u0105 ABC &#8211; doda\u0142a. <\/P><br \/>\n<P>W przesz\u0142o\u015bci kampanie przygotowywane by\u0142y g\u0142\u00f3wnie przez stacj\u0119. Na dobre rozkr\u0119ca\u0142y si\u0119 dopiero po og\u0142oszeniu gospodarza ceremonii. &#8211; To by\u0142o wyzwanie, bo wiadomo\u015b\u0107 zawsze przychodzi\u0142a zbyt p\u00f3\u017ano. Tym razem b\u0119dziemy bardziej kreatywni &#8211; zapowiedzia\u0142a Harris.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Spike Lee przygotuje telewizyjn\u0105 kampani\u0119 reklamow\u0105 przysz\u0142orocznej gali rozdania Oscar\u00f3w.","protected":false},"author":1,"featured_media":72850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-72849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72849"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72850"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}