{"id":72812,"date":"2006-08-24T12:22:49","date_gmt":"2006-08-24T10:22:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/caterpillar-z-kampania-reklamowa\/"},"modified":"2006-08-24T12:22:49","modified_gmt":"2006-08-24T10:22:49","slug":"caterpillar-z-kampania-reklamowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/caterpillar-z-kampania-reklamowa.html","title":{"rendered":"Caterpillar z kampani\u0105 reklamow\u0105"},"content":{"rendered":"<p>Elementy brandingu s\u0105 wplecione w zdj\u0119cia g\u0142\u00f3wnie poprzez odniesienie do koloru marki Cat, kt\u00f3ry pojawia si\u0119 w logo, ha\u015ble kampanii oraz adresie strony internetowej.<\/p>\n<p>Kampania Built for the city jest bezpo\u015brednia w swoim przekazie i pozycjonuje Caterpillara jako mark\u0119 wyboru dla \u015bwiadomych mody i stylu klient\u00f3w. W Polsce kampania obejmowa\u0107 b\u0119dzie dzia\u0142ania w prasie oraz outdoor. <\/p>\n<p>Wy\u0142\u0105cznym dystrybutorem marki Catfootwear jest firma AmerSport Sp. z o.o.<\/p>\n","protected":false},"excerpt":{"rendered":"Built for the city &#8211; to has\u0142o reklamowe, kt\u00f3re towarzyszy\u0107 b\u0119dzie jesiennej kampanii obuwia marki Caterpillar w Polsce. Kampania oparta jest na mocnych, dynamicznych zdj\u0119ciach. Wykonane w scenerii Nowego Jorku, odzwierciedlaj\u0105 miejski charakter produktu i marki.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-72812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72812"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72812\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}