{"id":72533,"date":"2006-08-31T16:05:16","date_gmt":"2006-08-31T14:05:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/radio-bis-startuje-z-kampania-wizerunkowa\/"},"modified":"2006-08-31T16:05:16","modified_gmt":"2006-08-31T14:05:16","slug":"radio-bis-startuje-z-kampania-wizerunkowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/radio-bis-startuje-z-kampania-wizerunkowa.html","title":{"rendered":"Radio Bis startuje z kampani\u0105 wizerunkow\u0105"},"content":{"rendered":"<p>Kampania adresowana jest do grupy docelowej 15-30 lat. Kreacj\u0119 kampanii przygotowa\u0142a agencja Kreacja PRO, kt\u00f3ra zrealizowa\u0142a r\u00f3wnie\u017c film reklamowy. 20 &#8211; sekundowy spot emitowany b\u0119dzie we wrze\u015bniu i pa\u017adzierniku w dw\u00f3ch stacjach telewizyjnych &#8211; MTV Polska i Viva Polska oraz w kinach. Przetarg wygra\u0142a agencja New Age Media obs\u0142uguj\u0105ca Cinema City w ca\u0142ym kraju.<\/p>\n<p>Kampania obejmie r\u00f3wnie\u017c pras\u0119 (m.in. Gazet\u0119 Wyborcz\u0105, Wprost i Machin\u0119), Internet (mailing, portale i komunikator Gadu &#8211; Gadu) i warszawskie metro.<\/p>\n<p>Ponadto powsta\u0142a gra internetowa, kt\u00f3ra b\u0119dzie rozsy\u0142ana do odbiorc\u00f3w za pomoc\u0105 viral marketing (marketing &#8216;szeptany&#8217;).<\/p>\n<p>Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 Biuro Promocji Polskiego Radia.<\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek rozpoczyna si\u0119 kampania wizerunkowa pod has\u0142em &#8216;Bis &#8211; Bardzo Inna Stacja&#8217;. Jak informuje stacja, celem kampanii jest wzrost s\u0142uchalno\u015bci oraz utrwalenie wizerunku rozg\u0142o\u015bni jako poznawczo &#8211; m\u0142odzie\u017cowego programu, stawiaj\u0105cego na interaktywno\u015b\u0107 i muzyk\u0119 alternatywn\u0105.","protected":false},"author":1,"featured_media":72534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-72533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72534"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}