{"id":72503,"date":"2006-09-01T06:00:00","date_gmt":"2006-09-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-kampania-wizerunkowa-polskiego-radia-bis\/"},"modified":"2015-01-13T01:39:08","modified_gmt":"2015-01-13T01:39:08","slug":"rusza-kampania-wizerunkowa-polskiego-radia-bis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/rusza-kampania-wizerunkowa-polskiego-radia-bis.html","title":{"rendered":"Rusza kampania wizerunkowa Polskiego Radia BIS"},"content":{"rendered":"<p><P>Celem kampanii jest wzrost s\u0142uchalno\u015bci oraz utrwalenie wizerunku radia jako poznawczo-m\u0142odzie\u017cowego programu, stawiaj\u0105cego na interaktywno\u015b\u0107 i muzyk\u0119 alternatywn\u0105. Kampania adresowana jest do grupy docelowej 15-30 lat.<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja Kreacja Pro, kt\u00f3ra zrealizowa\u0142a r\u00f3wnie\u017c film reklamowy. 20-sekundowy spot reklamowy emitowany b\u0119dzie we wrze\u015bniu i pa\u017adzierniku w dw\u00f3ch stacjach telewizyjnych &#8211; MTV i VIVA oraz w kinach. Przetarg wygra\u0142a agencja New Age Media obs\u0142uguj\u0105ca Cinema City w ca\u0142ym kraju.<\/P><br \/>\n<P>Kampania b\u0119dzie r\u00f3wnie\u017c obecna w prasie (m.in. Gazeta Wyborcza, \u017bycie Warszawy, Wprost, Przekr\u00f3j, Machina, Fluid, Gazeta Studencka) i internecie (m.in. o2.pl, gazeta.pl, fotka.pl, grono.net, allegro.pl, komunikator Gadu-Gadu).<\/P><br \/>\n<P>Przygotowano r\u00f3wnie\u017c gr\u0119 internetow\u0105, do jej dystrybucji zostanie wykorzystany tzw. marketing szeptany.<\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 biuro promocji Polskiego Radia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"4 wrze\u015bnia br. rozpocznie si\u0119 kampania wizerunkowa Polskiego Radia BIS pod has\u0142em &quot;BIS &#8211; Bardzo Inna Stacja&quot;.","protected":false},"author":1,"featured_media":72504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633,9642],"tags":[156],"class_list":{"0":"post-72503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"category-atl","9":"tag-allegro","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72503"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72504"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}