{"id":72357,"date":"2006-09-04T19:21:04","date_gmt":"2006-09-04T17:21:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediavest-zwyciezca-przetargu-lindt-sprungli\/"},"modified":"2006-09-04T19:21:04","modified_gmt":"2006-09-04T17:21:04","slug":"mediavest-zwyciezca-przetargu-lindt-sprungli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mediavest-zwyciezca-przetargu-lindt-sprungli.html","title":{"rendered":"Mediavest zwyci\u0119zc\u0105 przetargu Lindt &#038; Spr\u00fcngli"},"content":{"rendered":"<p>W lipcu br. oba domy mediowe zosta\u0142y poproszone o prezentacj\u0119 filozofii dzia\u0142ania oraz przedstawienie propozycji media plan\u00f3w dla marek Lindt Excellence i Lindt Lindor oraz aktywno\u015bci ATL silnie wzmacniaj\u0105cych wizerunek marki Lindt. Jako g\u0142\u00f3wne kryteria oceny przyj\u0119te zosta\u0142y: propozycje media plan\u00f3w &#8211; ich kreatywno\u015b\u0107 i zgodno\u015b\u0107 ze strategi\u0105 firmy, podej\u015bcie do planowania i zakupu medi\u00f3w, oferowany pakiet us\u0142ug (dodatkowe dane rynkowe, szkolenia, zasady bie\u017c\u0105cej wsp\u00f3\u0142pracy), koszty zwi\u0105zane z obs\u0142ug\u0105. &#8211; Bior\u0105c pod uwag\u0119 te czynniki zdecydowali\u015bmy si\u0119 na wsp\u00f3\u0142prac\u0119 i powierzenie naszego bud\u017cetu firmie Mediavest &#8211; napisa\u0142a w oficjalnym uzasadnieniu Beata K\u0142\u0119k, dyrektor marketingu w Lindt &#038; Spr\u00fcngli (Poland) Sp. z o.o. <\/p>\n<p>Warto\u015b\u0107 bud\u017cetu mediowego reklamodawcy nie zosta\u0142a ujawniona. <\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Mediavest rozpoczyna wsp\u00f3\u0142prac\u0119 z firm\u0105 Lindt &#038; Spr\u00fcngli Sp. z o.o., wy\u0142\u0105cznym dystrybutorem marki wyrob\u00f3w czekoladowych Lindt w Polsce. Wsp\u00f3\u0142praca zosta\u0142a nawi\u0105zana w wyniku przetargu, w kt\u00f3rym opr\u00f3cz Mediavest bra\u0142 r\u00f3wnie\u017c udzia\u0142 dom mediowy Universal McCann, pracuj\u0105cy z firm\u0105 Lindt &#038; Sprungli do tej pory.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-72357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72357"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72357\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}