{"id":7228,"date":"2012-04-01T22:01:52","date_gmt":"2012-04-01T20:01:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-tygodnia-19-25-03-2012-frito-lay\/"},"modified":"2012-04-01T22:01:52","modified_gmt":"2012-04-01T20:01:52","slug":"kampania-tygodnia-19-25-03-2012-frito-lay","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-tygodnia-19-25-03-2012-frito-lay.html","title":{"rendered":"Kampania tygodnia 19-25.03.2012 &#8211; Frito Lay"},"content":{"rendered":"<p>Kreacje pojawi\u0142y si\u0119 stronie g\u0142&oacute;wnej portalu Gazeta.pl, serwisie MSN, serwisie Wyborcza.pl oraz na witrynach internetowych Eska.pl i Wrzuta.pl.<\/p>\n<p>Wykorzystane w kampanii kreacje to DoubleBillboard, SurroundWallpaper i xHTML.<\/p>\n<p>&#8211; Pr&oacute;buj! G\u0142osuj! Wygraj! to intensywna kampania reklamowa emitowana na pi\u0119ciu du\u017cych serwisach internetowych. W kampanii wykorzystano dobrze widoczne i barwne kreacje reklamowe, nawi\u0105zuj\u0105ce kolorem do opakowa\u0144 nowych smak&oacute;w czips&oacute;w. Efektownie prezentowa\u0142o si\u0119 przede wszystkim wykorzystanie formy reklamowej typu xHTML na serwisach Gazeta.pl i Wrzuta.pl &#8211; komentuje Mariusz Lotter, koordynator ds. monitorowania reklam, AdReport.<\/p>\n<p><a class=\"lightbox\" href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.19-25_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2012\/04\/1333310303.jpg\" alt=\"\" width=\"390\" height=\"886\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\">[<a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.19-25_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\">infografika do pobrania<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania Frito Lay &#8222;Pr&oacute;buj! G\u0142osuj! Wygraj!&#8221; reklamuje nowe smaki popularnych chips&oacute;w Lays.","protected":false},"author":1,"featured_media":7229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-7228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7228"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7229"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}