{"id":72157,"date":"2006-09-08T06:00:00","date_gmt":"2006-09-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/outdoorowa-kampania-skody\/"},"modified":"2006-09-08T06:00:00","modified_gmt":"2006-09-08T04:00:00","slug":"outdoorowa-kampania-skody","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/outdoorowa-kampania-skody.html","title":{"rendered":"Outdoorowa kampania Skody"},"content":{"rendered":"<p><P>Potrwa ona do ko\u0144ca wrze\u015bnia. Na billboardach wyeksponowany zosta\u0142 layout ukazuj\u0105cy sylwetk\u0119 nowego samochodu. Reklama prezentowana jest na no\u015bnikach zewn\u0119trznych o formacie 6&#215;3 m, nale\u017c\u0105cych m.in do News Outdoor Poland. <\/P><br \/>\n<P>Rozwi\u0105zaniem kreatywnym, kt\u00f3re wspiera kampani\u0119 jest umieszczenie nazwy modelu na lampach, o\u015bwietlaj\u0105cych no\u015bniki. W pierwszej po\u0142owie miesi\u0105ca w Poznaniu zaprezentowano r\u00f3znie\u017c inny layout, prezentuj\u0105cy reklamowany samoch\u00f3d, kt\u00f3rego prz\u00f3d wykracza poza ramy tablicy. Plakat ten jest zaproszeniem na event RoomsterShow, maj\u0105cy miejsce w dniach 15-17 wrze\u015bnia w Poznaniu. Po jego zako\u0144czeniu layout zostanie wymieniony na taki jak w pozosta\u0142ych miastach. <\/P><br \/>\n<P>Koordynatorem kampanii outdoorowej jest Scope, cz\u0119\u015b\u0107 domu mediowego Carat. Layout przygotowa\u0142a agencja kreatywna Brain. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Znajd\u017a przestrze\u0144 dla siebie&quot; ruszy\u0142a kampania promocyjna nowego minivana z rodziny Skody Roomster.","protected":false},"author":1,"featured_media":72158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-72157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72157"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72158"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}