{"id":72007,"date":"2006-09-12T06:00:00","date_gmt":"2006-09-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internetowa-kampania-coca-coli\/"},"modified":"2006-09-12T06:00:00","modified_gmt":"2006-09-12T04:00:00","slug":"internetowa-kampania-coca-coli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/internetowa-kampania-coca-coli.html","title":{"rendered":"Internetowa kampania Coca-Coli"},"content":{"rendered":"<p><P>&#8222;Coke Side of Life&#8221; (&#8222;Witaj po radosnej stronie \u017cycia. Coca-Cola&#8221;). <\/P><br \/>\n<P>Kampania prowadzona b\u0119dzie w oparciu o portal Onet.pl. Po emisji top layer\u00f3w, ruszy kampania billboardowa zaplanowana na kilkadziesi\u0105t milion\u00f3w ods\u0142on. Billboardy b\u0119d\u0105 nawi\u0105zywa\u0107 do kampanii firmy prowadzonej w telewizji i pozosta\u0142ych mediach. <\/P><br \/>\n<P>Za dzia\u0142ania w internecie odpowiadaj\u0105 Next, interaktywny dzia\u0142 grupy dom\u00f3w mediowych Starcom MediaVest oraz agencja K2. Kampania potrwa do ko\u0144ca pa\u017cdziernika. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola Poland rozpocz\u0119\u0142a kampani\u0119 wizerunkow\u0105 w internecie. Jest to kontynuacja platformy komunikacyjnej&#8230;","protected":false},"author":1,"featured_media":72008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-72007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72007"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72008"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}