{"id":72005,"date":"2006-09-12T06:00:00","date_gmt":"2006-09-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lot-w-polsce-i-usa\/"},"modified":"2006-09-12T06:00:00","modified_gmt":"2006-09-12T04:00:00","slug":"lot-w-polsce-i-usa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lot-w-polsce-i-usa.html","title":{"rendered":"LOT w Polsce i USA"},"content":{"rendered":"<p><P>Obejmowa\u0142a telewizj\u0119, pras\u0119 i internet. <\/P><br \/>\n<P>Wczoraj rozpocz\u0105\u0142 si\u0119 krajowy etap kampanii. Jej zadaniem jest wzmocnienie wizerunku LOT jako firmy nowoczesnej, dynamicznej i innowacyjnej oraz poinformowanie o ofercie&nbsp;&#8211; nowej klasie biznes na trasach transatlantyckich.<\/P><br \/>\n<P>Kampania jest kontynuacj\u0105 platformy komunikacyjnej &#8222;Ptaki&#8221; rozpocz\u0119tej w 2005 r. Kreacj\u0119 w Polsce b\u0119dzie mo\u017cna zobaczy\u0107 w telewizji, kinach, radiu, outdoorze, prasie oraz internecie.<\/P><br \/>\n<P>Kampani\u0119 przygotowali Robin Weeks, dyrektor kreatywny w Gruppa66 Ogilvy oraz zesp\u00f3\u0142 Olgi Sobieraj, group account directora w agencji. Spot reklamowy powsta\u0142 w domu produkcyjnym Design Direct.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od czerwca w Stanach Zjednoczonych trwa\u0142a kampania LOT przygotowana przez agencj\u0119 Gruppa66 Ogilvy.","protected":false},"author":1,"featured_media":72006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-72005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=72005"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/72005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/72006"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=72005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=72005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=72005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}