{"id":71438,"date":"2006-09-25T06:00:00","date_gmt":"2006-09-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-wraca-do-deutsch\/"},"modified":"2006-09-25T06:00:00","modified_gmt":"2006-09-25T04:00:00","slug":"ikea-wraca-do-deutsch","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-wraca-do-deutsch.html","title":{"rendered":"Ikea wraca do Deutsch"},"content":{"rendered":"

z kt\u00f3r\u0105 wcze\u015bniej wsp\u00f3\u0142pracowa\u0142a przez 11 lat. <\/P>
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Od 2000 roku szwedzka firma meblarska powierzy\u0142a promocj\u0119 marki 3 agencjom reklamowym – jednak teraz zdecydowa\u0142a si\u0119 na odnowienie kontraktu z Grup\u0105 Deutsch. <\/P>
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Nowa kampania zawiera\u0107 b\u0119dzie wiele element\u00f3w dobrze znanych zar\u00f3wno agencji jak i klientom. Ikea planuje szeroko zakrojon\u0105 akcj\u0119 promocyjn\u0105. Reklamy znajd\u0105 si\u0119 w kolorowej prasie, radiu, telewizji i na billboardach. Dodatkowym atutem ma by\u0107 internetowy element kampanii nos\u0105cy has\u0142o „Better everyday life at home”, dost\u0119pny m.in. na stronach diynetwork.com, hgtv.com, dominomag.com, google.com, ivillage.com and oprah.com i oczywi\u015bcie www.ikea.com<\/A>. <\/P>
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Celem nowej kampanii jest wykreowanie marki Ikea jako najlepszej dla m\u0142odych klient\u00f3w – student\u00f3w i \u015bwie\u017co upieczonych absolwent\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Po 6 latach roz\u0142\u0105ki, Ikea – wydaj\u0105ca na reklam\u0119 blisko 60 mln dolar\u00f3w rocznie – na nowo zatrudni\u0142a agencj\u0119 Deutsch (Interpublic Group),…","protected":false},"author":1,"featured_media":71439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-71438","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71438"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71439"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}