{"id":71426,"date":"2006-09-25T06:00:00","date_gmt":"2006-09-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/n-buduje-swoj-wizerunek\/"},"modified":"2006-09-25T06:00:00","modified_gmt":"2006-09-25T04:00:00","slug":"n-buduje-swoj-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/n-buduje-swoj-wizerunek.html","title":{"rendered":"N buduje sw\u00f3j wizerunek"},"content":{"rendered":"<p><P>\u015bwiadomo\u015bci nowej marki jako atrakcyjnej programowo i nowoczesnej technologicznie. Dzia\u0142ania reklamowe rozpocz\u0119\u0142y si\u0119 od komunikacji prelaunchowej w internecie, teletygodnikach i na antenie telewizji TVN. <\/P><br \/>\n<P>W\u0142a\u015bciwa cz\u0119\u015b\u0107 kampanii rozpocz\u0119\u0142a si\u0119 22 wrze\u015bnia br. Jej trzon stanowi\u0107 b\u0119dzie telewizja, wspomagana w pocz\u0105tkowym okresie zasi\u0119gow\u0105 kampani\u0105 outdoorow\u0105 realizowan\u0105 na no\u015bnikach systemowych (BL, FL 6X3 i 12X3) oraz na siatkach wielkoformatowych.<\/P><br \/>\n<P>W TV guide&#8217;ach wykorzystane zostan\u0105 niestandardowe formaty. Ponadto zaplanowane s\u0105 ambient media w supermarketach, na ulicach miast i w \u015brodkach komunikacji (PKS). <\/P><br \/>\n<P>Za obs\u0142ug\u0119 cz\u0119\u015bci internetowej odpowiadaj\u0105 Next wsp\u00f3\u0142pracuj\u0105cy z agencjami Max Weber i Artegence. Kampania prowadzona b\u0119dzie nieprzerwanie do ko\u0144ca roku. Warto\u015b\u0107 bud\u017cetu nie zosta\u0142a ujawniona.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Starcom, Next i DDB Warszawa odpowiadaj\u0105 za kampani\u0119 launchow\u0105 platformy cyfrowej N. Celem kampanii jest zbudowanie&#8230;","protected":false},"author":1,"featured_media":71427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[61],"class_list":{"0":"post-71426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-artegence","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71426"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71427"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}