{"id":71400,"date":"2006-09-25T18:05:24","date_gmt":"2006-09-25T16:05:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/intercity-dba-o-wizerunek\/"},"modified":"2006-09-25T18:05:24","modified_gmt":"2006-09-25T16:05:24","slug":"intercity-dba-o-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/intercity-dba-o-wizerunek.html","title":{"rendered":"Intercity dba o wizerunek"},"content":{"rendered":"<p>G\u0142\u00f3wnym no\u015bnikiem kampanii b\u0119d\u0105 billboardy zlokalizowane przy g\u0142\u00f3wnych arteriach komunikacyjnych oraz na trasach wylotowych z 7 najwi\u0119kszych aglomeracji. Maj\u0105 one za zadanie zmieni\u0107 przyzwyczajenia kierowc\u00f3w, uwa\u017caj\u0105cych samoch\u00f3d za najlepszy \u015brodek komunikacji mi\u0119dzy miastami. <\/p>\n<p>Kampania toczy\u0107 si\u0119 b\u0119dzie r\u00f3wnie\u017c w &#8216;drive-timie&#8217; wielkomiejskich rozg\u0142o\u015bni radiowych. Emisje spot\u00f3w rozpocz\u0119\u0142y si\u0119 25 wrze\u015bnia, a 1 pa\u017adziernika do\u0142\u0105cz\u0105 do nich billboardy oraz prasa i komunikacja reklamowa w internecie. <\/p>\n<p>Media do kampanii zakupi\u0142 Media Concept. Autorem strategii i kreacji kampanii jest Just, kt\u00f3ry pracuje dla PKP Intercity od maja 2006 roku, po wygranym przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Just przygotowa\u0142a kampani\u0119 wizerunkow\u0105 sp\u00f3\u0142ki PKP Intercity. Idea kreatywna akcji brzmi: &#8216;Bezpieczny i przyjazny przewo\u017anik. A w dodatku uzbrojony w argumenty&#8217;. Trzy humorystyczne motywy kreatywne kampanii b\u0119dzie mo\u017cna zobaczy\u0107 w nast\u0119puj\u0105cych po sobie ods\u0142onach.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-71400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71400"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71400\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}