{"id":71367,"date":"2006-09-26T06:00:00","date_gmt":"2006-09-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/double-brand-odswiezyl-wizerunek-zoladkowej-gorzkiej\/"},"modified":"2006-09-26T06:00:00","modified_gmt":"2006-09-26T04:00:00","slug":"double-brand-odswiezyl-wizerunek-zoladkowej-gorzkiej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/double-brand-odswiezyl-wizerunek-zoladkowej-gorzkiej.html","title":{"rendered":"Double Brand od\u015bwie\u017cy\u0142 wizerunek \u017bo\u0142\u0105dkowej Gorzkiej"},"content":{"rendered":"<p><P>Agencja od\u015bwie\u017cy\u0142a etykiety produktu i&nbsp;uporz\u0105dkowa\u0142a komunikacj\u0119 dw\u00f3ch nowo wprowadzonych smak\u00f3w &#8211; z miodem i z mi\u0119t\u0105. Liftingowi poddany zosta\u0142 r\u00f3wnie\u017c napis na etykiecie: &#8222;W\u00f3dka \u017bo\u0142\u0105dkowa Gorzka&#8221;. <\/P><br \/>\n<P>Dodatkowo agencja Double Brand jest autorem dw\u00f3ch kampanii promocyjnych dla Polmos Lublin SA &#8211; jednej wprowadzaj\u0105cej na rynek WZG w nowej, niet\u0142uk\u0105cej butelce (350 ml) oraz drugiej wprowadzaj\u0105cej nowy produkt&nbsp;&#8211; CREME \u017bo\u0142\u0105dkowa Gorzka. <\/P><br \/>\n<P>W ramach pierwszej kampanii agencja stworzy\u0142a key visual, obecny w materia\u0142ach POS wykorzystywanych w sklepach (plakaty, wooblery, standy itp.) oraz w reklamach prasowych (prasa bran\u017cowa). <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"G\u0142\u00f3wny produkt firmy Polmos Lublin SA &#8211; w\u00f3dka \u017bo\u0142\u0105dkowa Gorzka &#8211; zyska\u0142 now\u0105 etykiet\u0119. Restylizacj\u0105 zaj\u0119\u0142a si\u0119 agencja Doble Brand.","protected":false},"author":1,"featured_media":71368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-71367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71367"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71368"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}