{"id":7120,"date":"2012-04-05T15:20:17","date_gmt":"2012-04-05T13:20:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-tygodnia-26-03-2-04-2012-hbo-polska\/"},"modified":"2012-04-05T15:20:17","modified_gmt":"2012-04-05T13:20:17","slug":"kampania-tygodnia-26-03-2-04-2012-hbo-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-tygodnia-26-03-2-04-2012-hbo-polska.html","title":{"rendered":"Kampania tygodnia 26.03-2.04.2012: HBO Polska"},"content":{"rendered":"<p>Promuje ona start emisji drugiego sezonu popularnego serialu &#8222;Gra o Tron&#8221;. W kampanii wykorzystano ca\u0142e spektrum kreacji reklamowych: Billboard, DoubleBillboard, MegaBillboard, Box, Rectangle, Skyscraper 120, Halfpage i SurroundWallpaper (Video).<\/p>\n<p>G\u0142&oacute;wnym miejscem emisji reklam by\u0142 portal Onet.pl oraz jego podstrony, a tak\u017ce witryny internetowe o tematyce filmowej i rozrywkowej, takie jak Filmweb.pl, Kinomaniak.pl czy Popcorner.pl.<\/p>\n<p>&#8222;Gra o Tron Sezon 2 &#8211; premiera 2 kwietnia&#8221; to zauwa\u017calna kampania reklamowa, nie mog\u0105ca uj\u015b\u0107 uwadze u\u017cytkownik&oacute;w portalu Onet.pl oraz kilkudziesi\u0119ciu innych serwis&oacute;w. Wykorzystanie du\u017cych i efektownych kreacji reklamowych, a tak\u017ce zastosowanie technologii wideo, wyr&oacute;\u017cnia\u0142o kampani\u0119 na tle r&oacute;wnolegle trwaj\u0105cych kampanii innych firm &#8211; komentuje Mariusz Lotter, koordynator ds. monitorowania reklam w AdReport.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.26-04.02_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2012\/04\/1333631813.jpg\" alt=\"\" width=\"390\" height=\"769\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\">[<a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.26-04.02_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\">infografika do pobrania<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania &#8222;Gra o Tron Sezon 2 &#8211; premiera 2 kwietnia&#8221; to reklama w\u0142asna stacji telewizyjnej HBO.","protected":false},"author":1,"featured_media":7121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141,335],"class_list":{"0":"post-7120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"tag-hbo","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7120"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7121"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}