{"id":71186,"date":"2006-09-29T06:00:00","date_gmt":"2006-09-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gry-szansa-dla-marketerow\/"},"modified":"2006-09-29T06:00:00","modified_gmt":"2006-09-29T04:00:00","slug":"gry-szansa-dla-marketerow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/gry-szansa-dla-marketerow.html","title":{"rendered":"Gry szans\u0105 dla marketer\u00f3w"},"content":{"rendered":"<p><P>ma 41 lat, a jego roczny doch\u00f3d to 55 tysi\u0119cy dolar\u00f3w. Co wi\u0119cej, to kobiety stanowi\u0105 wi\u0119kszo\u015b\u0107 w tej grupie&nbsp;&#8211; ich udzia\u0142 wynosi 52 proc. Ponadto 84 proc. graczy ma szerokopasmowy dost\u0119p do internetu w domu, a statystyczny gracz ju\u017c od dziewi\u0119ciu lat korzysta z tego medium.<\/P><br \/>\n<P>37 proc. tzw. &#8222;twardych graczy&#8221; (heavy gamers, osoby sp\u0119dzaj\u0105ce na tego typu zabawie ponad 16 godzin tygodniowo) uzna\u0142o, i\u017c umieszczenie w grach reklam produkt\u00f3w prawdziwych firm sprawia, i\u017c staj\u0105 si\u0119 one bardziej realistyczne. <\/P><br \/>\n<P>Po\u0142owa uwa\u017ca, \u017ce jest to zjawisko nieuchronne i nied\u0142ugo sceny z prawdziwymi reklamami b\u0119d\u0105 standardem. W przypadku os\u00f3b sp\u0119dzaj\u0105cych mniej ni\u017c 16 godzin tygodniowo na grach, kt\u00f3rzy stanowili 75 proc. respondent\u00f3w badania, liczby te s\u0105 ni\u017csze i wynosz\u0105 odpowiednio 27 proc. i 42 proc.<\/P><br \/>\n<P>&#8211; Z punktu widzenia reklamodawc\u00f3w, gry to potencjalnie pot\u0119\u017cny i skuteczny \u015brodek dotarcia do tej grupy konsument\u00f3w, do kt\u00f3rej trudno dotrze\u0107 za pomoc\u0105 tradycyjnych \u015brodk\u00f3w&nbsp;&#8211; podkre\u015bla Erin Hunter, executive vice president comScore Media and Entertainment Group.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Gry przyci\u0105gaj\u0105 nie tylko nastolatk\u00f3w p\u0142ci m\u0119skiej &#8211; wynika z bada\u0144 przeprowadzonych przez comScore. Przeci\u0119tny u\u017cytkownik&#8230;","protected":false},"author":1,"featured_media":71187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-71186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71186"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71187"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}