{"id":71173,"date":"2006-09-29T06:00:00","date_gmt":"2006-09-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sprawdz-jak-odswiezyli-harnasia\/"},"modified":"2006-09-29T06:00:00","modified_gmt":"2006-09-29T04:00:00","slug":"sprawdz-jak-odswiezyli-harnasia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sprawdz-jak-odswiezyli-harnasia.html","title":{"rendered":"Sprawd\u017a, jak od\u015bwie\u017cyli Harnasia"},"content":{"rendered":"<p><P>pod has\u0142em &#8222;Sprawd\u017a, jak od\u015bwie\u017cyli\u015bmy Harnasia&#8221;.<\/P><br \/>\n<P>&#8211; Rozja\u015bniona, nowoczesna kolorystyka opakowania kojarzy si\u0119 z orze\u017awieniem, jakie niesie ze sob\u0105 Harna\u015b. Sprawia te\u017c, \u017ce opakowania te s\u0105 po prostu znacznie lepiej widoczne na p\u00f3\u0142kach&nbsp;&#8211; t\u0142umaczy Joanna Bie\u0144kowska, junior brand manager marki Harna\u015b.<\/P><br \/>\n<P>Autorem koncepcji wizualizacji i opracowania graficznego nowej etykiety piwa Harna\u015b jest agencja PI Global oraz Wytw\u00f3rnia 68.<\/P><br \/>\n<P>Kampania telewizyjna, wspieraj\u0105ca wprowadzenie nowych opakowa\u0144, rozpocznie si\u0119 6 pa\u017adziernika. Spoty piwa Harna\u015b b\u0119dzie mo\u017cna zobaczy\u0107 w TVP1, TV2, TVP3, Polsat, TVN, TV4 i TVN7. Dzia\u0142ania w telewizji b\u0119dzie wspiera\u0107 kampania prasowa i materia\u0142y POS.<\/P><br \/>\n<P>Autorem kreacji reklamy jest agencja Red8 Communications Group. Reklama zosta\u0142a wyprodukowana przez studio filmowe Graffiti Film. Za planowanie i zakup medi\u00f3w odpowiedzialny jest Media Direction OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Piwo Harna\u015b (Carlsberg Polska) zmieni\u0142o szat\u0119 graficzn\u0105. Nowa wizualizacja marki b\u0119dzie wspierana kampani\u0105 wizerunkow\u0105&#8230;","protected":false},"author":1,"featured_media":71174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-71173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71173"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71174"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}