{"id":7116,"date":"2012-04-05T16:33:22","date_gmt":"2012-04-05T14:33:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-i-michelin-polska-w-wiosennej-kampanii-wideo\/"},"modified":"2012-04-05T16:33:22","modified_gmt":"2012-04-05T14:33:22","slug":"tbwa-i-michelin-polska-w-wiosennej-kampanii-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-i-michelin-polska-w-wiosennej-kampanii-wideo.html","title":{"rendered":"TBWA i Michelin Polska w wiosennej kampanii (wideo)"},"content":{"rendered":"<p>Kampania reklamowa zaprezentuje nowy produkt Michelin &#8211; opon\u0119 Michelin Primacy 3.<\/p>\n<p>W ramach dzia\u0142a\u0144 promuj\u0105cych opony Michelin Primacy 3, opr&oacute;cz 30-sekundowej adaptacji spotu (TVN, TVP, Polsat, AtMedia, Discovery), zosta\u0142y przygotowane r&oacute;wnie\u017c og\u0142oszenia prasowe, kt&oacute;re pojawi\u0105 si\u0119 w magazynach motoryzacyjnych i lifestyle. Za planowanie i zakup medi&oacute;w  odpowiada\u0142 dom mediowy MEC Poland. Kampania potrwa do 29 kwietnia.<\/p>\n<p>Agencja kreatywna TBWA wsp&oacute;\u0142pracuje z Michelin  Polska od 1999 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja kreatywna TBWA przygotowa\u0142a wiosenn\u0105 kampani\u0119 dla Michelin, \u015bwiatowego lidera technologicznego w bran\u017cy opon. Agencja jest autorem adaptacji spotu telewizyjnego nowych opon Michelin Primacy 3 oraz reklam prasowych.","protected":false},"author":1,"featured_media":7117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[294,1259,200,303],"class_list":{"0":"post-7116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mec","9":"tag-michelin-polska","10":"tag-reklama","11":"tag-tbwa","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7116"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7117"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}