{"id":71104,"date":"2006-10-02T06:00:00","date_gmt":"2006-10-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pierwsza-kampania-reklamowa-maestro-w-polsce\/"},"modified":"2006-10-02T06:00:00","modified_gmt":"2006-10-02T04:00:00","slug":"pierwsza-kampania-reklamowa-maestro-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pierwsza-kampania-reklamowa-maestro-w-polsce.html","title":{"rendered":"Pierwsza kampania reklamowa Maestro w Polsce"},"content":{"rendered":"<p><P>Jest to pierwsza kampania dla marki Maestro na polskim rynku. Jej celem jest zwr\u00f3cenie uwagi konsument\u00f3w na zalety korzystania z karty Maestro, komfort p\u0142acenia kart\u0105 za codzienne zakupy, nawet te najmniejsze oraz wskazanie kategorii produkt\u00f3w, za kt\u00f3re zamiast p\u0142aci\u0107 got\u00f3wk\u0105 warto p\u0142aci\u0107 Maestro.&nbsp; <\/P><br \/>\n<P>Kampania sk\u0142ada si\u0119 z kilkunastu r\u00f3\u017cnych egzekucji, z kt\u00f3rych ka\u017cda zawiera inne has\u0142o i promuje inn\u0105 kategori\u0119 produkt\u00f3w. <\/P><br \/>\n<P>Kampania obj\u0119\u0142a wybrane tytu\u0142y prasowe (m.in. Viva, Elle, Playboy) i zosta\u0142a zaplanowana w taki spos\u00f3b, aby komunikaty poszczeg\u00f3lnych og\u0142osze\u0144 nawi\u0105zywa\u0142y do tematyki sekcji redakcyjnych, w kt\u00f3rych umieszczona zostanie reklama np. uroda, kuchnia, kultura, kosmetyki.<\/P><br \/>\n<P>Kampania potrwa do 13 pa\u017adziernika. Za planowanie i zakup medi\u00f3w odpowiedzialny jest Universal McCann.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa McCann-Erickson przygotowa\u0142a kreacj\u0119 kampanii kart debetowych Maestro pod has\u0142em &quot;Maestro. Got\u00f3wka Nowej Generacji&quot;.","protected":false},"author":1,"featured_media":71105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-71104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=71104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/71104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/71105"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=71104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=71104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=71104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}