{"id":7102,"date":"2012-04-06T12:08:56","date_gmt":"2012-04-06T10:08:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-mbanku-w-novem-performance\/"},"modified":"2012-04-06T12:08:56","modified_gmt":"2012-04-06T10:08:56","slug":"kampania-mbanku-w-novem-performance","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-mbanku-w-novem-performance.html","title":{"rendered":"Kampania mBanku w Novem Performance"},"content":{"rendered":"

Celem jest poinformowanie o korzy\u015bciach oferty i pozyskanie jak najwi\u0119kszej liczby osób zainteresowanych otwarciem rachunku w mBanku. Akcja prowadzona jest pod has\u0142em „Dobrze jest mie\u0107 darmowe eKONTO! A dodatkowo – darmowy mobilny internet!”.<\/p>\n

W dzia\u0142aniach wykorzystano ró\u017cne formaty reklam takie, jak display, linki tekstowe i mailingi. Kreacje emitowane s\u0105 w serwisach finansowych i biznesowych. Kieruj\u0105 internautów na stron\u0119 docelow\u0105 www.mbank.net.pl\/lp\/novem<\/a>, na której mo\u017cna z\u0142o\u017cy\u0107 wniosek o otwarcie rachunku w mBanku lub zamówi\u0107 bezp\u0142atn\u0105 rozmow\u0119 telefoniczn\u0105 z doradc\u0105 banku. W kreacjach online pojawiaj\u0105 si\u0119 bohaterowie marki znani z reklamy telewizyjnej i prasowej.<\/p>\n

Kampania rozliczana jest w modelu CPL (Cost-Per-Lead). Wydawcy wynagradzani s\u0105 za ka\u017cdy formularz kontaktowy wype\u0142niony za po\u015brednictwem ich serwisu.<\/p>\n

Dzia\u0142ania w internecie wspieraj\u0105 kampani\u0119 reklamow\u0105 banku prowadzon\u0105 w innych kana\u0142ach.<\/p>\n","protected":false},"excerpt":{"rendered":"W sieci rozpocz\u0119\u0142a si\u0119 kampania reklamowa promuj\u0105ca ofert\u0119 darmowego konta mBanku z bezp\u0142atnym mobilnym dost\u0119pem do internetu w Play. Dzia\u0142ania prowadzone s\u0105 w sieci afiliacyjnej Novem Performance.","protected":false},"author":1,"featured_media":7103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[374,1256,200],"class_list":{"0":"post-7102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mbank","9":"tag-novem-performance","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7103"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}