{"id":70988,"date":"2006-10-03T22:59:13","date_gmt":"2006-10-03T20:59:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfrowy-polsat-odswieza-wizerunek\/"},"modified":"2006-10-03T22:59:13","modified_gmt":"2006-10-03T20:59:13","slug":"cyfrowy-polsat-odswieza-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/cyfrowy-polsat-odswieza-wizerunek.html","title":{"rendered":"Cyfrowy Polsat od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p>Bardziej nowoczesnego charakteru nabior\u0105 materia\u0142y wizerunkowe, sprzeda\u017cowe i promocyjne firmy. Logotyp zaprojektowa\u0142 grafik Marek Szwarc. Re\u017cyserem spot\u00f3w telewizyjnych oraz autorem zdj\u0119\u0107 do nich jest Mariusz Palej, natomiast nowe zdj\u0119cia do materia\u0142\u00f3w promocyjnych wykona\u0142 fotograf Andrzej Tyszko. Zmiany w wizualizacji Cyfrowego Polsatu wprowadzane b\u0119d\u0105 sukcesywnie w ci\u0105gu najbli\u017cszych kilku tygodni.<\/p>\n<p>Cyfrowy Polsat przygotowa\u0142 r\u00f3wnie\u017c kampani\u0119 reklamow\u0105, kt\u00f3ra obejmie telewizj\u0119, Internet, radio i prasa. Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Rozg\u0142o\u015bnia, a media zakupi\u0142 dom mediowy OMD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"W pa\u017adzierniku Cyfrowy Polsat od\u015bwie\u017cy sw\u00f3j wizerunek. Podstawowa zmiana dotyczy logotypu firmy, kt\u00f3remu nadano now\u0105 form\u0119 graficzn\u0105 i zastosowano nowy podzia\u0142 kolorystyczny. Nowy logotyp ma by\u0107 wyznacznikiem nowego wizerunku platformy.","protected":false},"author":1,"featured_media":70989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-70988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70988"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70989"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}