{"id":70935,"date":"2006-10-04T22:41:59","date_gmt":"2006-10-04T20:41:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/testardo-red-cell-dla-kinder-maxi-king\/"},"modified":"2006-10-04T22:41:59","modified_gmt":"2006-10-04T20:41:59","slug":"testardo-red-cell-dla-kinder-maxi-king","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/testardo-red-cell-dla-kinder-maxi-king.html","title":{"rendered":"Testardo Red Cell dla Kinder Maxi King"},"content":{"rendered":"<p>Kampania dzi\u0119ki specyficznemu poczuciu humoru podkre\u015bla charakterystyczn\u0105 cech\u0119 i m\u0142odzie\u017cowy charakter produktu. Kostki lodu na g\u0142owach bohater\u00f3w layout\u00f3w symbolizuj\u0105 ich &#8222;pozytywne sch\u0142odzenie&#8221; osi\u0105gni\u0119te dzi\u0119ki ch\u0142odzonemu Kinder Maxi Kingowi: niezale\u017cne od emocjonuj\u0105cych okoliczno\u015bci, w jakich akurat si\u0119 znajduj\u0105, zawsze dzi\u0119ki Kinder Maxi Kingowi osi\u0105gaj\u0105 stan &#8222;maxi chilloutu&#8221;.<\/p>\n<p>Poza przygotow\u0105 przez Testardo Red Cell cz\u0119\u015bci\u0105 printow\u0105, produkt promuje spot TV wyprodukowany przez w\u0142osk\u0105 agencj\u0119 Ferrero Pubbliregia i zaadoptowany przez Communication Unlimited. Za planowanie i zakup medi\u00f3w odpowiada Carat Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Testardo Red Cell przygotowa\u0142a printow\u0105 cz\u0119\u015b\u0107 kampanii wprowadzaj\u0105cej na polski rynek Kinder Maxi King &#8211; nowy ch\u0142odzony snack firmy Ferrero. Akcja b\u0119dzie prowadzona od pocz\u0105tku pa\u017adziernika na no\u015bnikach reklamy zewn\u0119trznej i w wybranych tytu\u0142ach prasowych","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70935"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70935\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}