{"id":70922,"date":"2006-10-05T06:00:00","date_gmt":"2006-10-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfrowy-polsat-zmienil-logo-i-rozpoczal-jesienna-kampanie\/"},"modified":"2006-10-05T06:00:00","modified_gmt":"2006-10-05T04:00:00","slug":"cyfrowy-polsat-zmienil-logo-i-rozpoczal-jesienna-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfrowy-polsat-zmienil-logo-i-rozpoczal-jesienna-kampanie.html","title":{"rendered":"Cyfrowy Polsat zmieni\u0142 logo i rozpocz\u0105\u0142 jesienn\u0105 kampani\u0119"},"content":{"rendered":"<p><P>Celem kampanii jest przedstawienie platformy jako \u017ar\u00f3d\u0142a rozrywki dla ca\u0142ej rodziny. Przygotowano dwa rodzaje reklam.<\/P><br \/>\n<P>Spoty Cyfrowego Polsatu zobaczy\u0107 b\u0119dzie mo\u017cna m.in. na antenie Polsatu, TV4, Discovery Channel, Animal Planet, Ale Kino, Planete i Zone Europa. Reklamy internetowe pojawi\u0105 si\u0119 w serwisach gazeta.pl, wp.pl, onet.pl, tlen.pl i w komunikatorze gadu-gadu. Kampania przeprowadzona zostanie te\u017c w prasie telewizyjnej (Tele \u015awiat, Tele Tydzie\u0144, Tele Magazyn, To i Owo, Kropka TV) oraz w dziennikach og\u00f3lnopolskich (Fakt, Dziennik). <\/P><br \/>\n<P>Nowy logotyp platformy zaprojektowa\u0142 Marek Szwarc. Zmiany w wizualizacji Cyfrowego Polsatu wprowadzane b\u0119d\u0105 sukcesywnie w ci\u0105gu najbli\u017cszych kilku tygodni.<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Rozg\u0142o\u015bnia, a media zakupi\u0142 dom mediowy OMD Media Direction.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"4 pa\u017adziernika ruszy\u0142a jesienna kampania reklamowa Cyfrowego Polsatu. Platforma od\u015bwie\u017cy\u0142a r\u00f3wniez sw\u00f3j logotyp.","protected":false},"author":1,"featured_media":70923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[906],"class_list":{"0":"post-70922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction-omd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70922"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70923"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}