{"id":708,"date":"2013-10-22T15:13:10","date_gmt":"2013-10-22T13:13:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/insignia-dla-bonduelle-polska\/"},"modified":"2013-10-22T15:13:10","modified_gmt":"2013-10-22T13:13:10","slug":"insignia-dla-bonduelle-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/insignia-dla-bonduelle-polska.html","title":{"rendered":"Insignia dla Bonduelle Polska"},"content":{"rendered":"<p>Dzia\u0142ania on-line stanowi\u0107 b\u0119d\u0105 integraln\u0105 cz\u0119\u015b\u0107 nowej komunikacji Bonduelle, kt&oacute;rej zadaniem jest rozszerzenie pozycjonowania marki.<\/p>\n<p>&#8211; Dzi\u0119ki zaproponowanym crossowym dzia\u0142aniom mi\u0119dzy kana\u0142ami tworzymy \u017cywe postaci, z kt&oacute;rymi u\u017cytkownicy wchodz\u0105 w interakcje. Storytelling w takim rozumieniu jest szans\u0105 na rozw&oacute;j brand heroes i strategii zak\u0142adaj\u0105cej nie tylko przekazywanie opowie\u015bci, ale interaktywno\u015b\u0107 i refleksje, kt&oacute;re ta opowie\u015b\u0107 jest w stanie pobudzi\u0107 &#8211; m&oacute;wi Krzysztof Tkaczyk, creative director, w agencji Insignia .<\/p>\n<p>Insignia zajmie si\u0119 aktywacj\u0105 marki w mediach spo\u0142eczno\u015bciowych, w tym przede wszystkim obs\u0142ug\u0105 fan page w serwisie Facebook, launchingiem nowych produkt&oacute;w z portfolio Bonduelle w internecie oraz aktywno\u015bciami promocyjnymi on-line. Agencja b\u0119dzie te\u017c odpowiedzialna za rozbudowanie contentu w istniej\u0105cych serwisach Bonduelle &nbsp;oraz wsp&oacute;\u0142prac\u0119 z blogerami.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja b\u0119dzie odpowiedzialna za obs\u0142ug\u0119 dzia\u0142a\u0144 digital dla marki.. Klient zosta\u0142 pozyskany w konkursie ofert, w kt&oacute;rym wzi\u0119\u0142o udzia\u0142 kilka agencji.","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[199,198],"class_list":{"0":"post-708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-bonduelle","9":"tag-insignia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}