{"id":70546,"date":"2006-10-13T06:00:00","date_gmt":"2006-10-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lot-pod-skrzydlami-ogilvy\/"},"modified":"2006-10-13T06:00:00","modified_gmt":"2006-10-13T04:00:00","slug":"lot-pod-skrzydlami-ogilvy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lot-pod-skrzydlami-ogilvy.html","title":{"rendered":"LOT pod skrzyd\u0142ami Ogilvy"},"content":{"rendered":"<p>Akcja ma na celu poinformowanie podr\u00f3\u017cnych o nowych, sta\u0142ych cenach po\u0142\u0105cze\u0144 do r\u00f3\u017cnych miast europejskich. Bohaterami spot\u00f3w telewizyjnych, layout\u00f3w i internetowych animacji b\u0119d\u0105 ptaki, znane widzom z linii kreatywnej &#8222;Ptaki&#8221;, maj\u0105cej sw\u00f3j pocz\u0105tek w 2005 roku.<\/p>\n<p>Jednym z element\u00f3w kampanii b\u0119dzie tak\u017ce konkurs sms-owy dla klient\u00f3w LOTu, w kt\u00f3rym uczestnicy b\u0119d\u0105 mogli wygra\u0107 bilety lotnicze. Kreacja obejmowa\u0107 b\u0119dzie internet, telewizj\u0119 i pras\u0119.<\/p>\n<p>Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Zenith Optimedia. Efekty specjalne i prace postprodukcyjne do reklamy telewizyjnej wykona\u0142o Studio Animacji i Postprodukcji Alien Fx.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania linii lotniczych LOT przygotowana zosta\u0142a przez Grupp\u011966 Ogilvy. B\u0119dzie ona kontynuacj\u0105 wcze\u015bniejszych dzia\u0142a\u0144 promocyjnych.","protected":false},"author":1,"featured_media":70547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70546"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70547"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}