{"id":70544,"date":"2006-10-13T06:00:00","date_gmt":"2006-10-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-kolejny-raz-dla-banku-bgz\/"},"modified":"2006-10-13T06:00:00","modified_gmt":"2006-10-13T04:00:00","slug":"mccann-kolejny-raz-dla-banku-bgz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-kolejny-raz-dla-banku-bgz.html","title":{"rendered":"McCann kolejny raz dla Banku BG\u017b"},"content":{"rendered":"<p><P>Celem kampanii jest wsparcie oferty Banku BG\u017b skierowan\u0105 do sektora Ma\u0142ych i \u015arednich Przedsi\u0119biorstw. Jest to druga kampania reklamowa (po kampanii Kredytu Mieszkaniowego) komunikuj\u0105ca nowy wizerunek banku, prezentuj\u0105ca jego nowe logo wraz z claimem &#8222;Pieni\u0105dze s\u0105 dla ludzi&#8221;.<\/P><br \/>\n<P>Reklamy telewizyjne pojawi\u0105 si\u0119 na antenie TVP1, TVP2, TVP3, TV4, Polsatu, TVN, TVN7, TVN 24, TVN Turbo, Discovery i Animal Planet. Kampania w prasie obejmuje specjalne dodatki lub g\u0142\u00f3wne grzbiety na stronach o tematyce finansowej (Gazeta Wyborcza, Dziennik, Puls Biznesu, Rzeczpospolita, Polityka, Newsweek, Przekr\u00f3j i prasa lokalna). Reklama radiowa b\u0119dzie emitowana w stacjach Radio Zet, RMF FM, Tr\u00f3jka, TOK FM i Radio PIN 102 FM Warszawa. <\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 firma Universal McCann. Za dzia\u0142ania BTL (ulotki i plakaty w plac\u00f3wkach banku, naklejki na witrynach) odpowiada agencja MRM Momentum.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa McCann Erickson przygotowa\u0142a kolejn\u0105 kampani\u0119 dla Banku BG\u017b. Dzia\u0142ania promocyjne potrwaj\u0105 do 13 listopada.","protected":false},"author":1,"featured_media":70545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70544"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70545"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}