{"id":70488,"date":"2006-10-16T06:00:00","date_gmt":"2006-10-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chrysler-chce-opanowac-internetowy-szum\/"},"modified":"2006-10-16T06:00:00","modified_gmt":"2006-10-16T04:00:00","slug":"chrysler-chce-opanowac-internetowy-szum","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/chrysler-chce-opanowac-internetowy-szum.html","title":{"rendered":"Chrysler chce opanowa\u0107 internetowy szum"},"content":{"rendered":"<p><P>z koncernem, kt\u00f3re pojawiaj\u0105 si\u0119 w internecie.<\/P><br \/>\n<P>Opr\u00f3cz \u015bledzenia blog\u00f3w, Brandimensions zajmie si\u0119 r\u00f3wnie\u017c forami internetowymi oraz stronami spo\u0142eczno\u015bciowymi, a na podstawie zebranych na nich informacji formu\u0142owa\u0107 b\u0119dzie sugestie dotycz\u0105ce podj\u0119cia przez koncern odpowiednich dzia\u0142a\u0144 marketingowych. <\/P><br \/>\n<P>Technologia opracowana przez Brandimensions pozwala na monitorowanie internetowego szumu na temat Chrysler&#8217;a, oraz porz\u0105dkowanie i klasyfikowanie zebranych informacji. Usystematyzowane dane zostan\u0105 z kolei wykorzystane przez koncern do sprawdzenia, czy wizerunek produktu jest dopasowany do grupy, do jakiej jest skierowany.<\/P><br \/>\n<P>&#8211; Fakt, i\u017c dzi\u0119ki internetowi moc opiniotw\u00f3rcza przesuwa si\u0119 od medi\u00f3w w stron\u0119 konsument\u00f3w oznacza, i\u017c marketingowcy musz\u0105 \u015bledzi\u0107 i reagowa\u0107 na opinie przez nich wyg\u0142aszane &#8211; podkre\u015bla Peter Kim, analityk Forrester.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Chrysler ponownie wyznaczy\u0142 firm\u0119 analityczn\u0105 Brandimensions do nadzorowania blog\u00f3w i innych tre\u015bci zwi\u0105zanych&#8230;","protected":false},"author":1,"featured_media":70489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-70488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70488"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70489"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}