{"id":70470,"date":"2006-10-16T07:20:36","date_gmt":"2006-10-16T05:20:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/testardo-red-cell-dla-mokate\/"},"modified":"2006-10-16T07:20:36","modified_gmt":"2006-10-16T05:20:36","slug":"testardo-red-cell-dla-mokate","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/testardo-red-cell-dla-mokate.html","title":{"rendered":"Testardo Red Cell dla Mokate"},"content":{"rendered":"<p>Przygotowano jeden spot 30-sekundowy oraz trzy 15-sekundowe, dedykowane ka\u017cdemu z produkt\u00f3w, kt\u00f3re komunikowa\u0107 b\u0119d\u0105 poszczeg\u00f3lne ich benefity. Emisja reklam rozpocznie si\u0119 16 pa\u017adziernika i b\u0119dzie mia\u0142a miejsce w nast\u0119puj\u0105cych stacjach telewizyjnych:  TVP , TVN, TVN7, TVN24, Polsacie, TV4, TV Puls, TV Biznes i Tele5 . <\/p>\n<p>Planowana jest tak\u017ce kampania w Czechach i na S\u0142owacji. Opr\u00f3cz dzia\u0142a\u0144 ATL, Testardo opracowa\u0142o r\u00f3wnie\u017c visual do prasy handlowej oraz znak graficzny '\u015awiata kawy Mokate&#8221;. Kampani\u0119 zaplanowa\u0142 dom mediowy Media Planning Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Testardo Red Cell przygotowa\u0142o kampani\u0119 reklamow\u0105 kawy Mokate. Has\u0142o akcji brzmi &#8222;Mokate. Bo wszystko kr\u0119ci si\u0119 wok\u00f3\u0142 kawy&#8221;. Reklama odwo\u0142uje si\u0119 do trzech sztandarowych produkt\u00f3w  &#8211; 3 w 1, Cafe oraz Cappucino &#8211; i poprzez pokazanie r\u00f3\u017cnych sytuacji spo\u017cycia tych produkt\u00f3w kreuje \u015bwiat marki, w kt\u00f3rym wszystko kr\u0119ci si\u0119 wok\u00f3\u0142 kawy, a dzi\u0119ki Mokate \u015bwiat zmienia si\u0119 na pi\u0119kniejszy, lepszy, bardziej optymistyczny.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70470"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70470\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}