{"id":70450,"date":"2006-10-16T13:55:12","date_gmt":"2006-10-16T11:55:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/optimedia-niestandardowo-dla-british-airways\/"},"modified":"2006-10-16T13:55:12","modified_gmt":"2006-10-16T11:55:12","slug":"optimedia-niestandardowo-dla-british-airways","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/optimedia-niestandardowo-dla-british-airways.html","title":{"rendered":"Optimedia niestandardowo dla British Airways"},"content":{"rendered":"<p>Po raz pierwszy layout przedstawiaj\u0105cy samolot British Airways zosta\u0142 wkomponowany w tekst redakcyjny &#8222;Metra&#8221;, w taki spos\u00f3b, \u017ce artyku\u0142y otaczaj\u0105 zdj\u0119cie. Dodatkowo na dole strony pojawi\u0142a si\u0119 standardowa reklama informuj\u0105ca o aktualnej ofercie cenowej po\u0142\u0105cze\u0144 Warszawa &#8211; Londyn (110 z\u0142) w BA. <\/p>\n<p>Celem kampanii, prowadzonej r\u00f3wnie\u017c na pierwszych stronach pozosta\u0142ych warszawskich dziennik\u00f3w oraz w Radiu Zet i lokalnych stacjach radiowych, jest poinformowanie o nowej propozycji cenowej British Airways na trasie Warszawa &#8211; Londyn. BA, zachowuj\u0105c najwy\u017cszej jako\u015bci serwis, obni\u017cy\u0142y ceny bilet\u00f3w do poziomu, jaki oferuj\u0105 przewo\u017anicy niskokosztowi. <\/p>\n<p>Oryginalna kreacja kampanii przygotowana przez dom mediowy Optimedia powsta\u0142a w oparciu o formy standardowe stworzone przez agencj\u0119 reklamow\u0105 BBH i materia\u0142y British Airways. Dzia\u0142ania reklamowe prowadzone b\u0119d\u0105 do 22 pa\u017adziernika 2006 r. <\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Optimedia przygotowa\u0142 niestandardow\u0105 kampani\u0119 reklamow\u0105 linii lotniczych British Airways. Kampania pod nazw\u0105 &#8222;Londyn zaczyna si\u0119 w British Airways&#8221; ukaza\u0142a si\u0119 w poniedzia\u0142ek, 16 pa\u017adziernika br. w bezp\u0142atnym dzienniku &#8222;Metro&#8221;.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70450"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70450\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}