{"id":7044,"date":"2012-04-11T10:53:32","date_gmt":"2012-04-11T08:53:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/blue-horizons-dla-kropli-probiotycznych-biogaia\/"},"modified":"2012-04-11T10:53:32","modified_gmt":"2012-04-11T08:53:32","slug":"blue-horizons-dla-kropli-probiotycznych-biogaia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/blue-horizons-dla-kropli-probiotycznych-biogaia.html","title":{"rendered":"Blue Horizons dla kropli probiotycznych BioGaia"},"content":{"rendered":"<p>Podj\u0119te dzia\u0142ania reklamowe dotycz\u0105 kropli probiotycznych BioGaia, kt&oacute;re w bezpieczny spos&oacute;b ograniczaj\u0105 kolk\u0119 niemowl\u0119c\u0105, poprawiaj\u0105 czynno\u015bci uk\u0142adu pokarmowego i wzmacniaj\u0105 odporno\u015b\u0107.<\/p>\n<p>Kampania jest przeprowadzana w dw&oacute;ch ods\u0142onach. Swoim zasi\u0119giem obejmuje pras\u0119, internet i media ambientowe. Grup\u0119 docelow\u0105 stanowi\u0105 matki niemowl\u0105t, ma\u0142ych dzieci i kobiety w ci\u0105\u017cy. W celu dotarcia do tak precyzyjnej grupy, w prasie zaplanowano magazyny kobiece i parentingowe.<\/p>\n<p>Dzia\u0142ania w internecie trwa\u0107 b\u0119d\u0105 ca\u0142y rok, skupiaj\u0105 si\u0119 g\u0142&oacute;wnie na mediach spo\u0142eczno\u015bciowych. Kampania internetowa wzmocniona zostanie aktywno\u015bci\u0105 WOMM, mailingiem, kampani\u0105 behawioraln\u0105 i kampani\u0105 w wyszukiwarkach.<\/p>\n<p>Strategia mediowa uwzgl\u0119dnia tak\u017ce dzia\u0142alno\u015b\u0107 ambientow\u0105, kt&oacute;rej g\u0142&oacute;wnym celem jest dotarcie do kobiet w ci\u0105\u017cy. St\u0105d obecno\u015b\u0107 marki BioGaia w wyselekcjonowanych w ca\u0142ej Polsce szko\u0142ach rodzenia.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142a i przygotowa\u0142a agencja Blue Horizons.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa marki BioGaia nale\u017c\u0105cej do firmy Ewopharma.","protected":false},"author":1,"featured_media":7045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9645,200],"class_list":{"0":"post-7044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-btl","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7044"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7045"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}