{"id":70312,"date":"2006-10-19T06:00:00","date_gmt":"2006-10-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/geotargetowanie-przyszlosc-reklamy-internetowej\/"},"modified":"2006-10-19T06:00:00","modified_gmt":"2006-10-19T04:00:00","slug":"geotargetowanie-przyszlosc-reklamy-internetowej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/geotargetowanie-przyszlosc-reklamy-internetowej.html","title":{"rendered":"Geotargetowanie &#8211; przysz\u0142o\u015b\u0107 reklamy internetowej?"},"content":{"rendered":"<p><P>do grupy zamieszkuj\u0105cej okre\u015blony obszar. <\/P><br \/>\n<P>Firma Pheedo, lider w umieszczaniu reklam w kana\u0142ach RRS, zaimplementowa\u0142 narz\u0119dzia umo\u017cliwiaj\u0105ce dotarcie z reklam\u0105 do wybranych pod wzgl\u0119dem miejsca zamieszkania u\u017cytkownik\u00f3w. Koncern wykorzystuje w tym celu mapowanie adres\u00f3w IP, daj\u0105c reklamodawcom mo\u017cliwo\u015b\u0107 skierowania swoich przekaz\u00f3w do konkretnej grupy docelowej. <\/P><br \/>\n<P>Ostatnie badania wskazuj\u0105, \u017ce internauci s\u0105 coraz bardziej odporni na reklamy online, a przy podejmowaniu decyzji najcz\u0119\u015bciej kieruj\u0105 si\u0119 s\u0105dami i rekomendacjami innych u\u017cytkownik\u00f3w, kt\u00f3rzy dziel\u0105 si\u0119 swoimi uwagami na \u0142amach stron spo\u0142eczno\u015bciowych i blog\u00f3w. <\/P><br \/>\n<P>Niemniej jednak implementowanie takich metod jak geotargetowanie reklamy w ramach r\u00f3\u017cnego typu for\u00f3w i blog\u00f3w dotycz\u0105cych produktu, pozostaje najskuteczniejszym sposobem dotarcia do odpowiednich grup, zwi\u0119kszenia zainteresowania produktem i podniesienia przychod\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Geotargetowanie to spos\u00f3b regionalizowania reklam zamieszczanych na stronach internetowych, kt\u00f3ry pozwala na dotarcie z dan\u0105 ofert\u0105&#8230;","protected":false},"author":1,"featured_media":70313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70312"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70313"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}