{"id":70065,"date":"2006-10-25T06:00:00","date_gmt":"2006-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/krzysztof-kiljanski-w-reklamie-kolastyny\/"},"modified":"2006-10-25T06:00:00","modified_gmt":"2006-10-25T04:00:00","slug":"krzysztof-kiljanski-w-reklamie-kolastyny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/krzysztof-kiljanski-w-reklamie-kolastyny.html","title":{"rendered":"Krzysztof Kilja\u0144ski w reklamie Kolastyny"},"content":{"rendered":"<p><P>Produkty wejd\u0105 na rynek w nowej szacie graficznej i pod nowym, od\u015bwie\u017conym logo Laboratorium Kolastyna. W spocie telewizyjnym wykorzystuj\u0105cym fragment utworu &#8222;Lokator&#8221; z ostatniej p\u0142yty Krzysztofa Kilija\u0144skiego wyst\u0119puje sam piosenkarz. <\/P><br \/>\n<P>Kampania obejmuje&nbsp;pi\u0119\u0107 stacji telewizyjnych TVN, Polsat ,TVP2, TV4 i TVN7. Dodatkowo dzia\u0142ania telewizyjne wzmocni reklama w prasie kobiecej (Tw\u00f3j Styl, Gala, Olivia, Viva, Naj, Glamour, Avanti, Cosmopolitan i Wysokie Obcasy) oraz serwis internetowy, po\u0142\u0105czony z komunikacj\u0105 wideo &#8211; filmami przygotowanymi specjalnie na potrzeby kampanii.<\/P><br \/>\n<P>Promocji w mediach towarzyszy\u0107 b\u0119d\u0105 dzia\u0142ania o charakterze BTL (m.in. konkurs konsumencki, inserty produkt\u00f3w w prasie, sampling pr\u00f3bek produkt\u00f3w). <\/P><br \/>\n<P>Autorem kampanii jest agencja reklamowa Just. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Media Concept. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Kolastyna rozpocz\u0119\u0142a kampani\u0119 wizerunkow\u0105. Dzia\u0142ania maj\u0105 na celu promocj\u0119 nowej linii kosmetyk\u00f3w &#8211; Ogr\u00f3d SPA.","protected":false},"author":1,"featured_media":70066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70065"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70066"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}