{"id":70057,"date":"2006-10-25T06:00:00","date_gmt":"2006-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediavest-zmierzy-zaangazowanie-telewidzow\/"},"modified":"2006-10-25T06:00:00","modified_gmt":"2006-10-25T04:00:00","slug":"mediavest-zmierzy-zaangazowanie-telewidzow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/mediavest-zmierzy-zaangazowanie-telewidzow.html","title":{"rendered":"MediaVest zmierzy zaanga\u017cowanie telewidz\u00f3w"},"content":{"rendered":"<p><P>zaanga\u017cowania widz\u00f3w w ogl\u0105danie telewizji.&nbsp; <\/P><br \/>\n<P>&#8211; CPI mierzy m.in. to na ile istotne dla widza s\u0105 przekazywane w programie telewizyjnym informacje, powody, dla kt\u00f3rych widzowie ogl\u0105daj\u0105 dany program, i wzory sposob\u00f3w ogl\u0105dania program\u00f3w &#8211; wyja\u015bnia Jim Kite, wiceprezes wykonawczy ds. bada\u0144 w sieci MediaVest. Jego zdaniem nowe narz\u0119dzie pozwoli przenie\u015b\u0107 ci\u0119\u017car negocjacji z mediami z dyskusji opartych na cenie za rating na ewaluacje oparte o wska\u017aniki jako\u015bciowe. <\/P><br \/>\n<P>Dom mediowy MediaVest w Polsce sam rozpocz\u0105\u0142 prace nad podobnym narz\u0119dziem badawczym.&nbsp;&#8211; Na polskim rynku sami zamierzali\u015bmy opracowa\u0107 takie narz\u0119dzie. Teraz, niewykluczone, \u017ce skorzystamy z do\u015bwiadczenia naszej sieci&nbsp;&#8211; t\u0142umaczy Katarzyna Wiater, dyrektor zarz\u0105dzaj\u0105ca MediaVest Polska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 dom\u00f3w mediowych MediaVest opracowa\u0142a narz\u0119dzie badawcze Captivation Prediction Index, kt\u00f3re s\u0142u\u017cy do prognozowania&#8230;","protected":false},"author":1,"featured_media":70058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-70057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70057"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70058"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}