{"id":70051,"date":"2006-10-25T06:00:00","date_gmt":"2006-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-karty-visa\/"},"modified":"2006-10-25T06:00:00","modified_gmt":"2006-10-25T04:00:00","slug":"nowa-kampania-karty-visa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-karty-visa.html","title":{"rendered":"Nowa kampania karty Visa"},"content":{"rendered":"<p><P>Tytu\u0142 jesiennej promocji nawi\u0105zuje do has\u0142a og\u00f3lnoeuropejskiej kampanii Visa Europe &#8222;Pokochaj ka\u017cdy dzie\u0144&#8221;, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 na pocz\u0105tku tego roku jako cz\u0119\u015b\u0107 d\u0142ugofalowych dzia\u0142a\u0144 organizacji nakierowanych na zmian\u0119 przez konsument\u00f3w sposobu p\u0142acenia. <\/P><br \/>\n<P>Wraz z kampani\u0105 ruszy\u0142a loteria promocyjna, kt\u00f3ra potrwa do ko\u0144ca roku. Spot promocyjny zach\u0119caj\u0105cy do p\u0142acenia kart\u0105 emitowany b\u0119dzie telewizji (TVP, TVN, Polsat, TVN 7, TV 4, Discovery, TVN 24, TVN Style, TVN Turbo i kana\u0142y tematyczne At Media). Kampania obejmie tak\u017ce radio (m.in. Radio Zet), pras\u0119 og\u00f3lnopolsk\u0105 (g\u0142\u00f3wnie dzienniki i tygodniki), punkty sprzeda\u017cy oraz internet. <\/P><br \/>\n<P>Wsparciem kampanii ATL jest kampania BTL prowadzona przez banki cz\u0142onkowskie Visa Europe. <\/P><br \/>\n<P>Za realizacj\u0119 kampanii odpowiada polski oddzia\u0142 agencji Saatchi &amp; Saatchi. Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 agencja Mediaedge:cia. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania karty p\u0142atniczej Visa. Po\u0142\u0105czone z loteri\u0105 dzia\u0142ania promocyjne przebiegaj\u0105 pod has\u0142em &quot;Pokochaj ka\u017cd\u0105 podr\u00f3\u017c z kart\u0105 Visa&quot;.","protected":false},"author":1,"featured_media":70052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-70051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=70051"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/70051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/70052"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=70051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=70051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=70051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}