{"id":69991,"date":"2006-10-26T06:00:00","date_gmt":"2006-10-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czerwone-produkty-w-walce-z-aids\/"},"modified":"2006-10-26T06:00:00","modified_gmt":"2006-10-26T04:00:00","slug":"czerwone-produkty-w-walce-z-aids","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czerwone-produkty-w-walce-z-aids.html","title":{"rendered":"Czerwone produkty w walce z AIDS"},"content":{"rendered":"<p><P>sektora prywatnego w walk\u0119 z AIDS w Afryce. <\/P><br \/>\n<P>Doch\u00f3d z kampanii przeznaczony zostanie na wspierany przez Global Fund program pomocy kobietom i dzieciom zaka\u017conym HIV\/AIDS, mieszkaj\u0105cym na Czarnym L\u0105dzie. Product RED, wed\u0142ug za\u0142o\u017ce\u0144 pomys\u0142odawc\u00f3w, jest etyczn\u0105 mark\u0105, kt\u00f3ra nadawana jest ju\u017c istniej\u0105cym produktom. <\/P><br \/>\n<P>Kampania promuj\u0105ca inicjatyw\u0119 ruszy\u0142a w Stanach Zjednoczonych 13 pa\u017adziernika. W jej ramach na rynek wprowadzone zosta\u0142y produkty znanych firm, wszystkie oczywi\u015bcie, w kolorze czerwonym i opatrzone logiem RED. S\u0105 to m.in. czerwone tenis\u00f3wki Converse, czerwone telefony kom\u00f3rkowe Motorola, czerwony iPod Nano firmy Apple czy czerwona linia odzie\u017cy Gap. <\/P><br \/>\n<P>Kampani\u0119, wykorzystuj\u0105c\u0105 internet, marketing wirusowy, pras\u0119, reklam\u0119 telewizyjn\u0105,&nbsp;nadzoruj\u0105 agencje Wolff Olins i Buzztone. Oczekiwane przychody z akcji maj\u0105 osi\u0105gn\u0105\u0107 poziom 500 mln dolar\u00f3w rocznie. <\/P><br \/>\n<P>Szczeg\u00f3\u0142owe informacje nt. akcji s\u0105 dost\u0119pne na stronie <A href=\"http:\/\/www.joinred.com\">www.joinred.com<\/A>. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Product RED, inicjatywa stworzona przez Bono i Bobby&#8217;ego Shivera, ma na celu podniesienie \u015bwiadomo\u015bci i zaanga\u017cowanie&#8230;","protected":false},"author":1,"featured_media":69992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[196,1703,1183],"class_list":{"0":"post-69991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-apple","9":"tag-ipod","10":"tag-marketing-wirusowy","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69991"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69992"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}