Bohaterami trzech wykorzystanych w kampanii spot\u00f3w, z kt\u00f3rych ka\u017cdy trwa 30 sekund, s\u0105 m\u0142odzi aktywni ludzie – m\u0119\u017cczyzna i dwie kobiety. Z r\u00f3\u017cnych powod\u00f3w borykaj\u0105 si\u0119 oni z problemem s\u0142abych w\u0142os\u00f3w. Panaceum na ich k\u0142opoty jest nowa formu\u0142a szamponu Garnier Fructis, kt\u00f3r\u0105 dok\u0142adnie opisuje lektor. <\/p>\n
Film reklamowy mo\u017cna ogl\u0105da\u0107 w TVP, TVN, Polsacie oraz takich kana\u0142ach tematycznych jak Hallmark, Zone Club, National Geographic, AXN i Zone Romantica.<\/p>\n
Reklamy prasowe pojawi\u0105 si\u0119 w Men’s Heath, Wysokich Obcasach, Logo, Vivie, Gali, Przyjaci\u00f3\u0142ce, \u015awiecie Kobiety, Claudii, Tinie, Dobrych Radach, Naj, Poradniku Domowym oraz Avanti. <\/p>\n
Media do kampanii zaplanowa\u0142 dom mediowy Zenith Optimedia<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a akcja promocyjna szamponu Garnier Fructis. – Podstawowym celem kampanii jest zwr\u00f3cenie uwagi odbiorc\u00f3w na now\u0105 formu\u0142\u0119 Garnier Fructis, kt\u00f3ra poprzez dzia\u0142anie od wewn\u0105trz i zewn\u0105trz w\u0142\u00f3kna w\u0142osa dodaje w\u0142osom niezb\u0119dnej si\u0142y i przywraca im wyj\u0105tkowy blask – m\u00f3wi Sylwia Wilska, Account Executive w Publicis. Akcja prowadzona jest w telewizji i prasie. Potrwa do ko\u0144ca 2006 roku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69836"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69836\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}