{"id":69834,"date":"2006-10-31T06:00:00","date_gmt":"2006-10-31T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wirusowy-sukces-dove\/"},"modified":"2006-10-31T06:00:00","modified_gmt":"2006-10-31T05:00:00","slug":"wirusowy-sukces-dove","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wirusowy-sukces-dove.html","title":{"rendered":"Wirusowy sukces Dove"},"content":{"rendered":"

ni\u017c w przypadku wcze\u015bniejszej “Kampanii na rzecz prawdziwego pi\u0119kna”.

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W ci\u0105gu miesi\u0105ca i – co najciekawsze – bez centa wydanego na media, reklama “Dove Evolution”, stworzona przez Ogilvy & Mather, osi\u0105gn\u0119\u0142a pu\u0142ap 1,7 mln ods\u0142on na YouTube, sta\u0142a si\u0119 r\u00f3wnie\u017c tematem popularnych ameryka\u0144skich talk show, m.in. “Ellen”, “The View” i “Entertainment Tonight” oraz przyczyni\u0142a si\u0119 do najwi\u0119kszej w historii liczby odwiedzin na stronie CampaignForRealBeauty.com – poda\u0142a firma Alexa.com.<\/P>
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Tym samym, kampania ta wygenerowa\u0142a najwi\u0119cej internetowego szumu wok\u00f3\u0142 siebie w bran\u017cy kosmetyk\u00f3w do piel\u0119gnacji cia\u0142a. I to jeszcze przed ubieg\u0142otygodniow\u0105 premier\u0105 w krajach europejskich, Azji i Ameryce \u0141aci\u0144skiej. <\/P>
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Spot “Dove Evolution” dost\u0119pny jest pod adresem http:\/\/www.youtube.com\/watch?v=iYhCn0jf46U<\/A>. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Najnowsza kampania Dove – "Dove Evolution" – bije rekordy popularno\u015bci, generuj\u0105c wok\u00f3\u0142 siebie zainteresowanie wi\u0119ksze…","protected":false},"author":1,"featured_media":69835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69834"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69835"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}