{"id":69687,"date":"2006-11-03T06:00:00","date_gmt":"2006-11-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-in-stream-malo-skuteczna\/"},"modified":"2006-11-03T06:00:00","modified_gmt":"2006-11-03T05:00:00","slug":"reklama-in-stream-malo-skuteczna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-in-stream-malo-skuteczna.html","title":{"rendered":"Reklama in-stream ma\u0142o skuteczna"},"content":{"rendered":"<p><P>do kt\u00f3rych tego rodzaju reklama jest skierowana. 80 proc. os\u00f3b, kt\u00f3re ogl\u0105daj\u0105 nagrania wideo w internecie, uwa\u017ca reklamy typu in-stream &#8211; czyli te pojawiaj\u0105ce si\u0119 przed i po obejrzeniu klip\u00f3w wideo &#8211; za irytuj\u0105ce. <\/P><br \/>\n<P>75 proc. badanych ignoruje je &#8211;&nbsp;wynika z raportu firmy Forrester Research. U\u017cytkownicy s\u0105 bardziej sk\u0142onni do zaakceptowania reklam umieszczanych obok nagrania oraz reklam tekstowych. <\/P><br \/>\n<P>Reklamy typu in-stream ciesz\u0105 si\u0119 natomiast uznaniem w\u015br\u00f3d reklamodawc\u00f3w, poniewa\u017c u\u0142atwiaj\u0105 dotarcie ze swoim przekazem do danej grupy. Jednak grupa ta uwa\u017ca in-stream za zbyt nachalny i najch\u0119tniej korzysta z serwis\u00f3w takich jak YouTube, na kt\u00f3rych nie s\u0105 umieszczane tego rodzaju spoty. <\/P><br \/>\n<P>&#8211; Obserwuj\u0105c to, co dzieje si\u0119 na YouTube, mo\u017cna przypuszcza\u0107, \u017ce in-stream si\u0119 nie sprawdzi &#8211; uwa\u017ca Brian Haven, analityk Forrester Research. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reklamy typu in-stream ciesz\u0105 si\u0119 niezwyk\u0142\u0105 popularno\u015bci\u0105 w\u015br\u00f3d reklamodawc\u00f3w. Tego samego nie mo\u017cna powiedzie\u0107 o tych,&#8230;","protected":false},"author":1,"featured_media":69688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69687"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69688"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}