{"id":69551,"date":"2006-11-07T06:00:00","date_gmt":"2006-11-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zelmer-niezawodnie-z-red8-2\/"},"modified":"2006-11-07T06:00:00","modified_gmt":"2006-11-07T05:00:00","slug":"zelmer-niezawodnie-z-red8-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zelmer-niezawodnie-z-red8-2.html","title":{"rendered":"Zelmer niezawodnie z Red8"},"content":{"rendered":"<p><P>udzia\u0142 m.in. Saatchi &amp; Saatchi, Euro RSCG oraz DFF), realizuje pierwszy, jesienny etap kampanii wizerunkowo-produktowej&nbsp; krajowego producenta drobnego sprz\u0119tu AGD i producenta odkurzaczy. <\/P><br \/>\n<P>Has\u0142o przewodnie przygotowanej kreacji to: &#8222;Wiemy co tak naprawd\u0119 robicie z naszymi produktami, dlatego poddajemy je wyczerpuj\u0105cym testom na niezawodno\u015b\u0107&#8221;. Filmy reklamowe oparte s\u0105 na idei testu &#8211; pracownicy laboratorium badawczego Zelmera dokonuj\u0105 ro\u017cnych pr\u00f3b wytrzyma\u0142o\u015bci na urz\u0105dzeniach.<\/P><br \/>\n<P>Kampania&nbsp;wykorzystuje podstawowe kana\u0142y komunikacji: telewizja, prasa, POS. Prowadzona jest w okresie poprzedzaj\u0105cym szczyt zakup\u00f3w gospodarstwa domowego, zaczynaj\u0105cy si\u0119 po wakacjach i osi\u0105gaj\u0105cy apogeum na prze\u0142omie listopada i grudnia. Kampanii TV towarzyszy tak\u017ce kampania prasowa, kt\u00f3ra uzupe\u0142nia komunikat wizerunkowy o informacje na temat funkcjonalno\u015bci produkt\u00f3w Zelmera. <\/P><br \/>\n<P>Media dla kampanii zakupi\u0142 dom mediowy Starlink.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Red8 Communications Group, agencja, kt\u00f3ra w maju 2006 r. wygra\u0142a przetarg na kampani\u0119 marki Zelmer (w konkursie bra\u0142y&#8230;","protected":false},"author":1,"featured_media":69552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69551"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69552"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}