{"id":69529,"date":"2006-11-07T10:40:36","date_gmt":"2006-11-07T09:40:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/google-bedzie-sprzedawac-reklamy-w-prasie\/"},"modified":"2006-11-07T10:40:36","modified_gmt":"2006-11-07T09:40:36","slug":"google-bedzie-sprzedawac-reklamy-w-prasie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/google-bedzie-sprzedawac-reklamy-w-prasie.html","title":{"rendered":"Google b\u0119dzie sprzedawa\u0107 reklamy w prasie"},"content":{"rendered":"<p>Jak czytamy w &#8216;Rz&#8217;, je\u017celi test nowego systemu zamieszczania og\u0142osze\u0144 si\u0119 powiedzie, w przysz\u0142ym roku ma by\u0107 wprowadzony na szerok\u0105 skal\u0119. Celem dla Google, lidera na ameryka\u0144skim rynku reklamy online, jest zbudowanie jednego systemu komputerowego, dzi\u0119ki kt\u00f3remu reklamodawcy b\u0119d\u0105 mogli si\u0119 promowa\u0107 w dowolnym medium &#8211; napisa\u0142 wczoraj &#8221; The New York Times&#8221;.<\/p>\n<p>Gazety nie b\u0119d\u0105 korzysta\u0142y z po\u015brednictwa Google przy zdobywaniu du\u017cych reklam. Informowa\u0107 b\u0119d\u0105 natomiast Google o wolnych miejscach na ewentualne og\u0142oszenia, i podawa\u0107 minimaln\u0105 kwot\u0119, za jak\u0105 mog\u0105 je sprzeda\u0107. Reklamodawcy b\u0119d\u0105 zamawia\u0107 og\u0142oszenia za pomoc\u0105 systemu AdWords, kt\u00f3ry poda im list\u0119 dziennik\u00f3w, w kt\u00f3rym og\u0142oszenie mo\u017ce by\u0107 &#8211; i za ile &#8211; wydrukowane. W czasie testu Google nie b\u0119dzie pobiera\u0142 prowizji za po\u015brednictwo, p\u00f3\u017aniej ok. 20 proc. ceny reklamy trafi do jego kieszeni &#8211; pisze 'Rzeczpospolita&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Google ca\u0142y czas dywersyfikuje swoj\u0105 dzia\u0142alno\u015b\u0107. Jak informuje 'Rzeczpospolita&#8217;, jeszcze w tym miesi\u0105cu w\u0142a\u015bciciel popularnej wyszukiwarki zaoferuje reklamy ameryka\u0144skim gazetom. Na pocz\u0105tek z us\u0142ugi b\u0119dzie korzysta\u0107 50 tytu\u0142\u00f3w prasowych, m.in. &#8222;Washington Post&#8221; i &#8221; The New York Times&#8221;, oraz 100 reklamodawc\u00f3w.","protected":false},"author":1,"featured_media":69530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-69529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69529"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69530"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}