{"id":69417,"date":"2006-11-09T06:00:00","date_gmt":"2006-11-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/clickad-wprowadza-adimprove\/"},"modified":"2006-11-09T06:00:00","modified_gmt":"2006-11-09T05:00:00","slug":"clickad-wprowadza-adimprove","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/clickad-wprowadza-adimprove.html","title":{"rendered":"ClickAd wprowadza AdImprove"},"content":{"rendered":"<p><P>za zadanie usprawni\u0107&nbsp;proces doboru witryn do media planu przy budowaniu kampanii. <\/P><br \/>\n<P>AdImprove opiera si\u0119 zastosowaniu metody najlepszego gospodarowania posiadanymi zasobami. Narz\u0119dzie wykorzystuje model matematyczny, kt\u00f3ry wp\u0142ywa na optymalizacj\u0119 czterech podstawowych proces\u00f3w decyzyjnych, jakie podejmowane s\u0105 przy planowaniu kampanii reklamowych. <\/P><br \/>\n<P>AdImprove usprawnia dzia\u0142ania w takich obszarach jak m.in. maksymalizacja zasi\u0119gu z uwzgl\u0119dnieniem bud\u017cetu kampanii i zasi\u0119gu w grupie docelowej.<\/P><br \/>\n<P>Do analiz system wykorzystuje dane z badania Megapanel PBI\/Gemius, a tak\u017ce dane na temat cen wszystkich witryn i portali z bazy ClickData. W przysz\u0142o\u015bci narz\u0119dzie b\u0119dzie dodatkowo powi\u0105zane z danymi historycznymi poszczeg\u00f3lnych kampanii realizowanych przez ClickAd od 2000 r.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja ClickAd wprowadzi\u0142a nowe narz\u0119dzie do optymalizowania kampanii reklamowych w internecie. AdImprove ma&#8230;","protected":false},"author":1,"featured_media":69418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1267],"class_list":{"0":"post-69417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-megapanel-pbigemius","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69417"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69418"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}