{"id":69273,"date":"2006-11-13T23:04:59","date_gmt":"2006-11-13T22:04:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-dla-us-pharmacii-w-nowych-krajach\/"},"modified":"2006-11-13T23:04:59","modified_gmt":"2006-11-13T22:04:59","slug":"starcom-dla-us-pharmacii-w-nowych-krajach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/starcom-dla-us-pharmacii-w-nowych-krajach.html","title":{"rendered":"Starcom dla US Pharmacii w nowych krajach"},"content":{"rendered":"<p>Dotychczas Starcom planowa\u0142 i kupowa\u0142 media dla EUP tylko na jednym z wymienionych rynk\u00f3w &#8211; na Ukrainie. W dw\u00f3ch pozosta\u0142ych krajach agencje z grupy Publicis &#8211; Starcom na Litwie oraz dzia\u0142 medi\u00f3w agencji reklamowej Leo Burnett w Bu\u0142garii &#8211; przejm\u0105 obs\u0142ug\u0119 mediow\u0105 EUP od pocz\u0105tku 2007 r. <\/p>\n<p>&#8211; Skonsolidowanie obs\u0142ugi mediowej w jednej sieci pozwala na wykorzystanie do\u015bwiadcze\u0144 zdobytych przez Starcom na polskim rynku w celu optymalizacji dzia\u0142a\u0144 mediowych EU Pharmacii na rynkach zagranicznych &#8211; m\u00f3wi Joanna Bujarska &#8211; Ciszek, export marketing director w US Pharmacii, kt\u00f3ra koordynuje dzia\u0142ania marketingowe US Pharmacii w Europie Wschodniej i \u015arodkowej poza Polsk\u0105. <\/p>\n<p>Ze strony polskiego Starcomu, obs\u0142ug\u0119 mediow\u0105 na nowych rynkach koordynuje Ma\u0142gorzata \u0141okie\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"Polski oddzia\u0142 sieci dom\u00f3w mediowych Starcom rozpoczyna koordynacj\u0119 obs\u0142ugi mediowej Grupy US Pharmacia na trzech rynkach Europy Wschodniej: na Litwie, Ukrainie i w Bu\u0142garii. W krajach tych dzia\u0142alno\u015b\u0107 prowadzi firma EU Pharmacia (EUP), kt\u00f3ra jest cz\u0119\u015bci\u0105 Grupy US Pharmacia.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69273"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69273\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}