{"id":69250,"date":"2006-11-14T06:00:00","date_gmt":"2006-11-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spolecznosciowe-yahoo-siega-po-reklamy\/"},"modified":"2006-11-14T06:00:00","modified_gmt":"2006-11-14T05:00:00","slug":"spolecznosciowe-yahoo-siega-po-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/spolecznosciowe-yahoo-siega-po-reklamy.html","title":{"rendered":"Spo\u0142eczno\u015bciowe Yahoo! si\u0119ga po reklamy"},"content":{"rendered":"<p><P>Wi\u0105\u017ce si\u0119 to ze zwi\u0119kszon\u0105 ilo\u015bci\u0105 reklam na ich \u0142amach. W tym tygodniu rusza kampania marketingowa Nissan Motors na \u0142amach Yahoo! 360\u00b0. Podobne akcje rusz\u0105 nied\u0142ugo na wszystkich serwisach spo\u0142eczno\u015bciowych Yahoo!&nbsp;&#8211; zapowiada koncern. <\/P><br \/>\n<P>Zdaje sobie jednak spraw\u0119, i\u017c atakowanie u\u017cytkownik\u00f3w zbyt du\u017c\u0105 ilo\u015bci\u0105 reklam mo\u017ce ich zniech\u0119ci\u0107 i odstraszy\u0107, dlatego jest z tym ostro\u017cny. Dotyczy to zw\u0142aszcza Yahoo! 360\u00b0, kt\u00f3ry nadal znajduje si\u0119 w fazie testowej, a reklamy umieszcza na swoich \u0142amach dopiero od sierpnia. <\/P><br \/>\n<P>Yahoo! postawi\u0142 zaoferowa\u0107 klientom ca\u0142\u0105 sie\u0107 serwis\u00f3w spo\u0142eczno\u015bciowych o r\u00f3\u017cnej tematyce, inaczej ni\u017c jego najwi\u0119ksi rywale, tacy jak&nbsp;MySpace czy Facebook. Dzi\u0119ki temu mo\u017ce obserwowa\u0107 zachowania odwiedzaj\u0105cych i ich reakcje na kampanie reklamowe, a to z kolei umo\u017cliwia przekazanie reklamodawcom cennych informacji.&nbsp;&#8211; Z drugiej jednak strony nie zawsze mo\u017cemy po\u015bwi\u0119ci\u0107 wystarczaj\u0105c\u0105 ilo\u015b\u0107 czasu poszczeg\u00f3lnym produktom, kt\u00f3re oferujemy &#8211; przyznaje David Kopp, senior director of product management for community applications w Yahoo!. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Yahoo! postanowi\u0142 zwi\u0119kszy\u0107 zyski ze swoich spo\u0142eczno\u015bciowych serwis\u00f3w Yahoo! Groups, Yahoo! 360\u00b0 i Yahoo! Video.","protected":false},"author":1,"featured_media":69251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-69250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69250"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69251"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}