{"id":69196,"date":"2006-11-15T06:00:00","date_gmt":"2006-11-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-x2\/"},"modified":"2006-11-15T06:00:00","modified_gmt":"2006-11-15T05:00:00","slug":"heyah-x2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heyah-x2.html","title":{"rendered":"Heyah x2"},"content":{"rendered":"<p><P>&#8211; najnowsz\u0105 ofert\u0119 operatora.<\/P><br \/>\n<P>Kampania obejmie pocz\u0105tkowo swoim zasi\u0119giem telewizj\u0119 og\u00f3lnopolsk\u0105 (TVP1, TVP2, Polsat, TV4, TVN, TVN7). Od grudnia spoty Heyah b\u0119d\u0105 r\u00f3wnie\u017c prezentowane na antenie telewizji MTV i Viva.<\/P><br \/>\n<P>Uzupe\u0142nieniem dzia\u0142a\u0144 reklamowych w telewizji b\u0119dzie kampania radiowa (RMF FM, Radio Zet, Radio Eska, Radiostacja oraz stacje lokalne), outdoorowa oraz dzia\u0142ania online. Zaplanowano r\u00f3wnie\u017c wsparcie w postaci BTL i form ambientowych.<\/P><br \/>\n<P>Kampani\u0119 przygotowa\u0142 zesp\u00f3\u0142 marketingu Heyah we wsp\u00f3\u0142pracy z agencjami G7, Engine i S4. Planowanie i zakup medi\u00f3w powierzono Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"16 listopada rozpocznie si\u0119 nowa kampania reklamowa marki Heyah. B\u0119dzie ona promowa\u0107 &quot;Wielkie Podwojenie&quot;&#8230;","protected":false},"author":1,"featured_media":69197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[877,886,1014],"class_list":{"0":"post-69196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-heyah","9":"tag-optimum-media-omd","10":"tag-s4","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69196"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69197"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}